[ad_1]
Ruben Rua and Helena Coelho were chosen by Cristina Ferreira to direct ‘VivaVida’, on TVI
Cristina Ferreira’s first big bet in TVI entertainment – ‘VivaVida’, with Rubén Rua and Helena Coelho, has so far not reaped the expected results. The social magazine has been suspended for four weeks, being replaced by the program ‘Em Família’, led by Cristina Ferreira and Manuel Luís Goucha, who has comfortably led the audience. The antenna spacing surprises fans of the duo, who regularly question their return to the screen. For now it remains uncertain. ‘VivaVida’ has an episode recorded for broadcast. However, presenters continue to work on the format, especially since it is scheduled for special Christmas and New Year broadcasts on the fourth channel.
In eight issues, ‘VivaVida’ took the lead in just three. It came to rank third, behind RTP1. In recent weeks, Rubén and Helena have been active for the continuity of the format, while the production team is renewing and preparing new content under the command of Cristina Ferreira.
[ad_2]
