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The founder and CEO of Impossible Foods was at the Web Summit on Friday explaining how the startup that creates plant-based burgers, an idea that a few years ago would have had everything to go wrong, became a success in the United States.
Founded in 2011 and based in Silicon Valley, the company sells meals made with plants, to replace meat without changing its flavor, basically one of the main obstacles for many consumers to become vegetarian. “The problem is not that people like meat, the problem is that we are using the wrong technology,” Patrick O’Reilly Brown said at the technology summit.
“Our mission is to completely replace the use of animals as agri-food technology, globally, by 2035. We are very focused on this and we fully believe that it is feasible. We have been working on this from the beginning as the biggest scientific problem in the world ”, the enterprising academic began by explaining.
Which? “Understanding, in molecular terms, what makes meat tasty and then how to have the right ingredients, from sustainable plant sources, that allow us to deliver that delicious experience,” said the Stanford University professor of biochemistry and co-founder of Public Science Library. “Is a game over [fim de jogo] for industry [da carne]. They still haven’t realized it, ”he warned.
The first product vegan The brand was launched four years ago and today the menu features imitations of hamburgers, pork or meatballs made exclusively with vegetables and plants. OR pipeline the healthy menu will increase, according to the startup founder, who was considered one of the 50 “Genius” companies in “Time” magazine.
Patrick O’Reilly Brown is a manager, but he has always positioned himself as more interested in solving the meat problem, the environmental damage it causes, than in making money, so he has been moving away, at least “in the short term “, of a possible inclusion in the list of Impossible Foods.
In August, this agrotech – Beyond Meat rival – closed an investment round of 200 million dollars (about 165 million euros), less than six months after raising the largest investment ever made for a food technology startup, making a total of funds raised since the foundation to $ 1.5 billion (approximately € 1.2 billion).
Impossible Foods’ group of investors includes singers Jay-Z and Katy Perry, Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and the Open Philanthropy Project.
Come in, impossible Fam. Lets go shopping. Find Impossible ™ Burger Near You! https://t.co/zjXQXYWGlI pic.twitter.com/4Pgw8Ekqu7
– Impossible Foods (@ImpossibleFoods) November 16, 2020
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