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The new trade promotion regime comes into effect on Wednesday, May 13 and ends on December 31 of this year. The objective of the measure is to dispose of existing stocks in stores after the mandatory closure.
This exceptional and provisional regime for reduced-price commercial practices was adopted due to the Covid-19 pandemic and the measures taken by the Government to contain the new coronavirus that forced the stores to close.
“The sale of balances that takes place during the months of May and June 2020 does not count for the purposes of accounting for the maximum limit of sales in balances of 124 days per year,” according to the Government diploma. The 124-day period is the maximum annual period normally provided by law.
“This decree law applies to commercial practices with price reductions, with a view to disposing of stocks,” according to the document.
The regime also establishes that the “economic operator who intends to sell balances during the months of May and June 2020 is exempt from issuing, for this period,” the declaration provided by law that should be sent to the Food Safety Authority. and Economic (ASAE), at least five business days in advance.
After the state of emergency, local stores and stores with doors open to the street of up to 200 square meters were able to open doors again from May 4 onwards. Bookstores and auto stores can operate regardless of the store area.
By May 18, it is planned to reopen stores with an open door to the street of up to 400 square meters or parts of stores of up to 400 square meters, or even with a higher area, if the respective municipality so decides.
Starting June 1, stores will reopen with an area greater than 400 square meters or inserted in shopping malls.
Due to the measures that dictated the closing of the commerce, the Government considers that, therefore, it is “imperative to take care that the commercial establishments that remained closed or whose activity was suspended, were deprived of the possibility of selling the respective products , directly or through the services provided, now accumulating stocks in the respective inventories, which is essential to drain, not only to allow the emptying and renewal of products, but also to boost the respective economic activity. “
“Therefore, it is important to introduce solutions that allow commercial establishments to sell their stocks, which includes, among other things, the temporary modification of the commercial practices regime with price reductions, creating sales opportunities or the provision of services for operators. economic. and new opportunities to buy goods and services for consumers, ”according to the decree law.
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