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The Newsmax television station saw a surge in viewership after it received a pat on the back from President Trump during the US campaign, increasingly turning his back to Fox News.
Following the line drawn during the term of Donald Trump, Newsmax stood out, during the presidential campaign, for openly leaning towards the Republican side. To the point that it even deserved praise from the defeated president, who urged voters loyal to Fox News (until then the party’s informational reference) to change channels. Judging by the numbers, the appeal appears to have worked: Between 4 p.m. and 8 p.m. last Friday, Trump’s new favorite television averaged 700,000 viewers, seven times more than a good day’s audience. before the start of the electoral period.
The channel’s narrative is that the election is not over, Trump is stronger than Biden, and the rest of the press is wrong. “This is not over yet. Ignore what the popular media is telling you,” Greg Kelly, pivot of the 7 pm newscast, said Monday as a summary of the channel’s editorial position because it shows his face. . And he went even further, by saying that Biden would not be president and by questioning why Twitter was marking Trump’s posts and not those of the Democrat as objectionable: the explanation is public: the former has revealed “incorrect information.”
The station owner, Christopher Ruddy, a journalist and friend of Donald, made a similar speech: “Newsmax will accept the results and the Electoral College when they are certified.” Until then, the television channel continues to live in a country where Trump can still win the elections he lost and whose defeat he refuses to accept.
Owner rejects Trump TV
The rapprochement between Newsmax and Donald Trump can legitimately make one imagine that the channel will be available to the president after he leaves the country. But Ruddy has already warned that “Newsmax will never be Trump TV.” “We have always considered ourselves an independent news agency and we want to continue with this mission,” he clarified.
Still, the strongman of the station does not rule out the possibility of having Donald Trump on the channel and opened the door to an eventual weekly program after January 20, 2021, the end of his term. This is because Trump will continue to be “a political and media force after leaving the White House” and his presence on the station will consolidate the position of “Newsmax”, whose goal is to become a direct competitor of “Fox News. “and overtake rivals from rival audiences next year, Ruddy admitted in an interview with” Variety. “
The remarks come after an investment firm linked to the Republican national committee (“Hicks Equity Partners”) is considering proposing to buy “Newsmax,” the Wall Street Journal announced. Ruddy clarified that the channel’s management is not interested in the sale, but confirmed the interest of investors and strategic players.
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