TV commercials for the gaming industry saw a July high of 5.39% in July, deepening to an estimated $ 17.8 million from $ 18.7 million in June. Although 11 brands sent out ads, Sony drove most of the spending with its PlayStation brand, which this summer remains a leader for both impressions and budget layouts.
GamesBeat has partnered with iSpot.tv, the measurement and attribution platform for TV commercials, to bring you a monthly report on how gaming brands are performing. The results below are for the top five brands in the industry sector in July, ranked by estimated national TV advertising spending.
Longtime chart leader PlayStation spent an estimated $ 13.2 million, with two spots more than 2,000 times, resulting in 573.3 million impressions on TV commercials. Almost all of that ascent went to “A Storm Comes Up”, promotion of Ghost of Tsushima. Three major networks that prioritized PlayStation were ESPN, Adult Swim, and Comedy Central, while top shows were recorded South Park, Sports center, en Family man.
Second place goes to Nintendo with an estimated spend of $ 2.9 million on 15 ads that ran more than 2,600 times, generating 248.7 million TV ads. The place with the biggest spend ($ 1.5 million) was “Put the World Back in One Piece”, advertising Paper Mario: The Origami King. Nick, Cartoon Network, and Teen Nick were the three networks that scored the biggest outlays; top shows included SpongeBob SquarePants, The Loud House, en Teen Titans Go!.
GameFly takes third place with an estimated spend of $ 574,441 on six spots that have been broadcast 651 times, resulting in 61.7 million impressions of TV commercials. The top commercial spend (estimated at $ 185,972) was “Spare Change: Reviews.” Programming with the largest outputs included South Park, Family man and reruns of NBA basketball games, while top networks included Teen Nick, Comedy Central, and Adult Swim.
Op nr. 4: THQ Games, which spent an estimated $ 345,628 at one place, “AMA Pro Motocross Championship Tracks,” 94 times, generating 2.1 million TV commercials. The ad was only broadcast on two networks, MAVTV and NBC, and during three programs: Pro Motocross Championship, MotoGP Racing, and Mecum Auto Auctions.
2K Games topped the charts with an estimated $ 302,815 on six broadcasts of ‘Brawl Without Limits’, which garnered 2.5 million TV commercials. Top networks spent included Fox, USA Network, and Fox Sports 2, and the commercial ran only during two programs: Friday Night SmackDown and WWE Monday Night RAW.
