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JOE R. Zaldarriaga, spokesperson and head of corporate communications for Manila Electric Co. (Meralco), has been promoted to the rank of vice president (VP), the company reported.
His appointment was effective as of Tuesday, the company said. The Board of Directors of Meralco approved the new position of Mr. Zaldarriaga at its ordinary meeting held on November 27.
Mr. Zaldarriaga also received the Dr. Mariano V. delos Santos Medallion of Honor from the University of Manila and the roll of commendation for his “continued and immortal service to both the country and the Filipino people.”
Under Mr. Zaldarriaga’s leadership, Meralco won four Philippine Quill Awards from the IABC and two top awards for his communication and research skills.
His team won the first and only PR Team of the Year award at the Anvil Awards, which was awarded by the Philippine Public Relations Society.
Zaldarriaga led several Meralco campaigns, which garnered accolades such as the Silver Stevie for Communications Team of the Year 2018, the Gold Stevie for Community Relations Campaign in 2016, and the 2016 Asia Pacific Gold Standard Award-winning trophies, among others.
Currently, Mr. Zaldarriaga also chairs the International Association of Business Communicators (IABC) Philippines and has three opinion columns in publications such as the Daily grandstand, Pilipino mirror Y Witness today.
Meanwhile, at the Meralco Board of Directors meeting on November 27, Glen N. San Pedro was also appointed Vice President and Head of Supply Chain Management, while Maria Luisa V. Alvendia was appointed as beFirst Vice President, Chief of Staff and Supply Chain Advisor.
Meralco’s majority shareholder, Beacon Electric Asset Holdings, Inc., is partially owned by PLDT, Inc. Hastings Holdings, Inc., a unit of MediaQuest Holdings, Inc., a subsidiary of PLDT Beneficial Trust Fund, which has interests in Business world through the Philippine Star Group, which it controls. – Angelica Y. Yang
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