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Global clothing retailer Uniqlo has enlisted Japanese robotic cat Doraemon as its global sustainability ambassador.
The anime character sports a green look dubbed “sustainability mode” for his new role that urges consumers to change their future through the “power of clothing.”
Uniqlo hopes to use the character of Doraemon to present its sustainability initiatives in a fun and easily understandable way for children and people of all ages. Doraemon will appear in Uniqlo stores globally, the brand’s websites and other channels.
“We are delighted to be partnering with Doraemon,” Koji Yanai, group senior executive director, Uniqlo Fast Retail, said in a press release.
“Over the past two decades, Uniqlo has undertaken numerous sustainability initiatives across companies to contribute to a better and more sustainable world. We believe that the impact of the Covid-19 pandemic, social transformations and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders to drive positive social change. “
Doraemon will assist in Uniqlo’s school outreach program for students of all ages in Japan, participate in sporting events, and promote their clothing that incorporates eco-friendly materials.
Doraemon joins Japanese actress Haruka Ayase and Uniqlo global brand ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Ayumu Hirano and Adam Scott to advance Uniqlo’s sustainability initiatives.
Most recently, Doraemon collaborated with Gucci to launch a capsule collection for the Chinese New Year.
Image: Uniqlo
