[ad_1]
Twitter via The Korea Herald / Asia News Network
SEOUL – Twitter Korea released a new report on Tuesday, “#KpopTwitter 2020 World Map,” which looks at the rapid growth of K-pop on the platform over the past decade.
According to the report, K-pop-related content and conversations on Twitter increased monumentally from 2010 to 2020, encompassing first-generation acts like Super Junior, Big Bang, and Girls’ Generation, as well as recent acts like BTS, EXO, Blackpink, GOT7, and NCT 127.
The upward curve showed the fastest growth between 2017 and 2018, which saw major K-pop events like BTS winning the Top Social Artist award at the Billboard Music Awards and EXO launching their official Twitter account.
In the past 12 months alone, more than 6.1 million K-pop-related tweets were generated, a sign that the topic remained dominant on Twitter despite the ongoing COVID-19 pandemic.
BTS was the most mentioned K-pop group in the world during that period. Of the 20 countries that generated the most tweets about K-pop, BTS, which recently made its number one debut on Billboard’s top Hot 100 chart, garnered the most mentions at 19, all except Thailand, where GOT7 ranked first.
The top 10 most talked about K-pop artists also included EXO, GOT7, Blackpink, NCT127, Monsta X, Seventeen, NCT Dream, Twice, and Stray Kids.
The most mentioned K-pop song was EXO’s “Obsession”, while four BTS songs – “On”, “Boy With Luv”, “Black Swan” and “Shadow” – followed closely behind.
As for the 10 fastest-growing K-pop acts on the platform, Stray Kids took the top spot, followed by Ateez, TXT, IZ * ONE, and SuperM.
The United States, Japan, and South Korea were the three countries with the highest number of K-pop Twitter users, while Thailand, Korea, and Indonesia were the leaders in terms of total tweet volume.
Read next
EDITOR’S SELECTION
MOST READ
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer and more than 70 other titles, share up to 5 gadgets, listen to the news, download from 4am and share articles on social media. Call 896 6000.
For comments, complaints or inquiries, please contact us.
[ad_2]
