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The country’s love of the game takes center stage this month as the Philippine Basketball Association (PBA) games return live on TV5, One Sports and in high definition via PBA Rush on Cignal TV. .
TV5 and Cignal TV are proud partners of the PBA, which serves as a pioneer in the return of live local sporting events, and paves the way for other local leagues to resume play given the “new normal”, delighting generations of its faithful. followers.
During the start of the league’s 45th season last March, the “Tayo Ang Bida” campaign emphasized fans and those working behind the scenes as the true MVPs, inspiring an in-depth look at the PBA, going beyond the star power renowned teams, players and coaches, and giving prominence to the team and avid fans that make games more meaningful and enjoyable.
The meaning of “Tayo Ang Bida” has evolved since then given the current health pandemic.
“Just when the PBA was gaining momentum, the world stopped. However, in the midst of a pandemic, we do our best to be heroic, because we, the PBA community, are not just players, coaches, staff or fans, ”said Robert Galang, President and CEO of Cignal TV and TV5. “We are also families who cling to each other out of love and friends who continue to support each other.”
Various PBA Bubble content will be released daily in addition to live games on TV, digital, and various news platforms. Exclusive daily updates from inside the bubble and messages from some of the best players will be available online so people can get a glimpse of the lives of their favorite teams and players inside the bubble.
In addition, it has created new opportunities that allow the audience to feel as if they are watching the game live in the arena. Fans will be present at the game virtually through a virtual wall on an LED screen, giving players on the court the opportunity to see and hear the fans live.
All games will be played in the University of Angeles Foundation gym in Pampanga, adjacent to Clark Freeport.
