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Sunday’s 78th Golden Globe Awards, the HFPA’s first virtual and bicoastal show, was hosted by collaborators Tina Fey and Amy Poehler, who had previously hosted the event back-to-back from 2013 to 2015. Yet not even these favorite female powerhouses from fans, it could save the socially estranged evening from bitter audience ratings.
Last night’s three-hour awards broadcast drew just 5.4 million viewers and a 1.2 rating among adults ages 18-49 according to Nielsen’s time zone-adjusted numbers. Although these first numbers are incomplete and do not include viewing in the Pacific time zone, they paint a grim picture for NBC, which in 2018 signed a new deal to pay approximately $ 60 million per year to televise the awards show. Last year, preliminary numbers were significantly higher, with the television broadcast averaging 14.8 million viewers and a demo rating of 3.8. Those numbers were adjusted to 18.3 million viewers and a 4.7 demo rating in the final live plus same-day data from Nielsen.
In 2019, the show scored 5.2 and 18.6 million viewers, a few percentage points higher than the 2018 broadcast, which scored 5.0 and 19 million viewers.
Fey acted as the emcee live from Rockefeller Center’s Rainbow Room in New York City, while Poehler hosted from the usual Globes location inside the Beverly Hilton Hotel in Beverly Hills, California. Throughout the evening, the dynamic duo were accompanied in person by special guests, including Kenan Thompson and Maya Rudolph who did a bit, hosts Christian Slater, Tiffany Haddish, Cynthia Erivo, Gal Gadot, Ben Stiller, Christopher Meloni and Rosie Perez ( among others), and Spike Lee’s children Satchel and Jackson, the Golden Globe ambassadors for 2021. The couple was also “joined” by celebrities who held teleconferences at their award-presentation functions, such as Sandra Oh and Colin Farrell.
At Sunday’s ceremony, Amazon’s “Borat Subsequent Moviefilm” won the award for best motion picture or musical comedy, Chloé Zhao’s “Nomadland” took the best film drama score, and A24’s “Minari” took the trophy for best. film in a foreign language. Meanwhile, “The Queen’s Gambit”, “The Crown” and “Schitt’s Creek” won some of the biggest awards on the television front.
ABC’s “American Idol” took second place in the awards show on the rankings, with a 1.0 on the key, adults 18-49 demographics and 6.47 million viewers as of 8 pm Rounding out third place was a new episode. of ABC’s “America’s Funniest Home Videos,” ”which scored 0.8 on the key demo and 5.65 million viewers.
Elsewhere on television, CBS’s “60 Minutes” at 7 pm was Sunday’s most-watched broadcast, with 7.92 million viewers and a 0.6 rating. The show was broadcast at the same time as the “Golden Globes Pre-Show,” which was also hosted by NBC (0.7, 3.71). The network also aired new episodes of “The Equalizer” at 8 pm which garnered 7.58 million viewers and a rating of 0.7 on the key show, followed by “NCIS: Los Angeles” at 9 pm (0.5, 5.72) and ” NCIS: New Orleans ”At 10 pm (0.5, 4.93).
Fox’s latest trivia game show to hit the network’s scene and the mostly animated series Sunday night, “Cherries Wild,” scored major spikes in both the key show (0.5, an increase 92.31% compared to last week’s series premiere) and viewership (2.52 million, an increase of 110.46%). The network also aired new episodes of “Bless the Harts” at 7:30 pm (0.3, 1.02), “The Simpsons” at 8 pm (0.4, 1.27), “Bob’s Burgers” at 9 pm (0.3, 1.02 ) and “Family Guy” at 9:30 pm (0.4, 1.09).
Additionally, The CW posted new episodes of “Batwoman” at 8pm, with 0.1 on the key show and 0.48 million viewers, and “Charmed” (0.1, 0.34), which increased substantially by 66.67% in show numbers. key compared to the previous one. episode of the week.
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