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Counterpoint Research has shared with us in Revü more detailed information on the local performance of smartphone providers in the second quarter of 2020.
According to the findings of the market research firm for its Market Monitor service, Vivo still maintained its number one position in the Philippines with a market share of 20.9%. Our guess is that entry-level devices like the Vivo Y11, which was the main retailer MemoXpress Best-Selling Model During First Major COVID-19-Related Crash at home, he helped Vivo retain the crown.
The company just launched its first 5G phone: the Vivo X50 Pro – and their first truly wireless headphones – the I live TWS Neo – In Philippines. It also featured the regular Vivo X50, a Cheaper variant of the Vivo Y11and another cheap phone in the I live Y30.
On his heels I was Realme, which grew 97% quarter-on-quarter and 7,400% year-on-year – an astonishing feat considering it officially entered the local market only in November 2018. The brand had a 20.6% market share last quarter. The fifth place of the first quarter overtook OPPO, Xiaomi and Samsung to take second place.
Yesterday, August 28, their month-long fan festival concluded with the release of Realme C12 with 6,000 mAh battery just over a week after the unveiled Realme C15.
In third place was OPPO, which obtained a market share of 19% from April to June. It was the third BBK Electronics brand to break into the top 5. In case you didn’t know, Vivo and Realme are also part of BBK.
This month, the manufacturer announced global variants of the OPPO Reno 4 and OPPO watch.
In fourth and fifth place, respectively, were Samsung and Xiaomi, each with a 9.6% market share. In August, Samsung unveiled its Galaxy Note 20 and Galaxy Note 20 Ultra flagships and silently launched the sub-P4,000 (less than $ 83) Galaxy A01 Core Android One smartphone. Xiaomi, on the other hand, launched the Redmi 9C, whose review we still have to publish next week due to some projects we are doing.
Note that of the top 5 smartphone vendors in the Philippines last quarter, only Samsung is a Korean brand; the rest are from China. “Competition among Chinese players is getting tough and it is evident from the tight market share,” he added. Counterpoint Research Analyst Abhilash Kumar. This is in a market that declined 26% YoY and 7% QoQ in the second quarter of 2020 amid the COVID-19 pandemic.
It is interesting to see how the ranking of smartphone providers changes over time. Based on publicly available data, Samsung, OPPO, Vivo, Cherry Mobile, and Huawei, in that order, were the biggest winners locally in Q3 2019. April to June 2018, the biggest players were ranked as follows: Samsung, Cherry Mobile, Vivo, OPPO, and Huawei.
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