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Metro Manila (CNN Philippines, November 30) – As one of the basketball-obsessed countries in the world, the Philippines will open its first Jordan Brand store to the public on December 3.
Located in Bonifacio Global City, Taguig City, the 418 square meter facility will house the best of the Jordan brand in terms of products, premium product services and experience.
“Basketball is more than a sport in the Philippines, it is embedded in culture. On the main streets of Manila or in local barangays across the country, the passion for basketball inspires and drives communities,” said Jino, manager Nike Philippines National Marketing Ferrer said in a statement.
The store boasts of having the largest variety of Jordan clothing for men, women, and children in Southeast Asia.
On the roof there is a basketball court with images designed by New York-based artist Kimou Meyer. His unique style is brought to life by wearing black, white and college red with subtle nods to the city of Manila. This space will be used for community games, events, activation, clinics, and special guest appearances.
Visitors can access exclusive features like one-on-one styling services or ‘Custom 23’ to personalize the Jordan product and help enhance its appearance on and off the court.
The art of local artists Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot will be displayed within the commercial space to highlight the vibrant Filipino culture.
One hundred and fifty pairs of the limited edition Air Jordan 4 Retro ‘Manila’ will be available to commemorate the launch.
Interested in visiting the store? You need to reserve a space through this link. Customers will have 45 minutes inside the store.
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