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Stray Kids Leads Spotify’s Podcast On K-Pop’s Worldwide Success
(Philstar.com) – September 14, 2020 – 5:29 pm
MANILA, Philippines – Taking listeners deeper behind the scenes to bring new perspectives on the world of music, podcasting and technology, Spotify’s new For The Record podcast series announces its latest episode, “From Seoul to São Paulo: The global rise of K-Popular. “
Bringing company voices together with industry experts to discuss cultural events, listening trends, and more, this week’s episode focuses on the meteoric rise of K-Pop globally and on Spotify, as well as how the fandom has fueled the success of K-Pop on an international scale.
The episode features interviews with one of the most listened to K-Pop artists of all time, Stray Kids, who shares how gender transcends the language barrier; Kossy Ng, Director of Artist Label Associations for Spotify in Southeast Asia, providing insight into the genre’s national origins; Babi Dewet and Erica Imenes, a pair of Brazilian K-Pop fans who have founded K-Pop-themed podcasts and groups; Kpapo and Wonho Chung, a Korean actor, singer and comedian who lives in the United Arab Emirates and has witnessed the rise of K-Pop in the Middle East, where the genre has seen massive growth.
In this episode, Stray Kids discusses why writing and producing their own music is so important to them: “Well, from the beginning of our entire journey, we thought it would be really very special to make our music, create our own music, and write your own. lyrics to be a little more truthful and put our hearts in our music, so that our fans assimilate it better. So we thought it was very important because we are the ones who perform on stage. We are the ones who are singing the song. So We thought it would be very, very important for us to make music as well. ”
They also talk about the importance of connecting with fans, “With Stray Kids and Stays, we have something a little deeper. It feels like we are one big family. So if there’s a fan sign event where they come in and just talk to us, sometimes they tell us, you know, what their struggles are, why they’re going through, and, you know, all their difficulties. I guess we try to really understand them and just try to make them feel better. And so that’s one of the really important things that we have to do. ”
On the unique aspects of the K-Pop fandom, Kossy Ng, Director of Artist Label Associations for Spotify in Southeast Asia, shares: “Seeing how artists and fans interact, fans are also practically a part of the journey. of the artist. Like from the beginning, watching them train and debut, how the members are chosen, I think it’s a very emotional kind of connection that you end up building with K-Pop artists. “
Since Spotify debuted its first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120 million Spotify playlists. K-Pop’s listening share has even increased by more than two thousand percent in the last six years, demonstrating its rapid growth compared to other music genres.
As reflected by the world’s most popular audio streaming platform, K-Pop has undoubtedly taken over the world of music, proving to be one of the fastest growing genres with an ever-expanding roster of impressive and immensely impressive artists. talented who dominate the charts and make the crossover. success.
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