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In recent years, November 11, often referred to as 11/11, becomes one of the best-selling days for e-commerce platforms and this year is no different, with more brands joining in and running their own promotions from the world. 11.11. Here’s a rundown of what to expect in the next few days.
Alibaba
Chinese e-commerce company Alibaba has reported “strong results” in the first sales window of its 11.11 Global Shopping festival, which ran from November 1-3 with 14 million products, according to BusinessWire. The e-commerce giant expects to serve “800 million shoppers from more than 200,000 brands in 89 countries” during the 11/11 sales period, Chris Tung, Alibaba’s chief marketing officer, said during the launch event of the global shopping festival. at the end of October. The main shopping window will be on November 11.
This is also the first year that the e-commerce giant and its various platforms, including Taobao and TMall, will feature luxury brands joining the sale, including Prada, Cartier, Montblanc, Balenciaga, and Chloe. Alibaba warehouses have been stocking up on skin care products, feminine hygiene items and household cleaning supplies as these are the “top three must-buy categories,” according to a company statement.
Alibaba expects a 30% increase in package delivery during the sales period.
Lazada 11.11 Sale
Southeast Asian e-commerce platform Lazada will feature more than 350,000 brands and sellers during its 11.11 Shopping Festival, the platform’s largest one-day sales promotion. The sale will also feature more than 150,000 local brands and vendors. Some of the brands that joined the event include Asahi Home Appliances, Fully Booked, Sandals, Ana & Joe, grocery vendor Zupafresh, Maybelline, Benefit Cosmetics, Nespresso, Ray Ban’s, La Germania, and Xiaomi, among many others.
This year, Lazada has enlisted the services of Korean actor Lee Min-Ho as one of the faces of the platform alongside Filipino actress Kathryn Bernardo.
Shopee 11.11 Big Christmas offer
In addition to free shipping and discount coupons offered starting at midnight on November 11, Shopee will also have multiple P1 offers.
The platform is also holding the Shopee Milyonaryo, an interactive giveaway contest on a variety show. Wowowin airs daily on the GMA network. The contest awards one lucky winner P1,000,000 in cash every weekday through November 11 if they manage to select the correct box out of six.
Some of the brands joining the sale are Pampers, Nestlé, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, Lysol, La Germania and Enfagrow.
Lazada may have Lee Min-Ho and Kathryn Bernardo, but Shopee is taking a different tack by having celebrity Kris Aquino as the face of its sales promotion.
BeautyMNL Super Sale
Beauty, health and lifestyle e-commerce platform BeautyMNL will be running its own version of a 11/11 sale and will have several flash deals for Sunnies Face, CosRX and Esfolio, as well as brands offering up to 93% off on November 11th. In addition to skincare brands, BeautyMNL will also offer discounts on health, bath and body care brands during the period.
Zalora
The Zalora apparel e-commerce platform offers up to 80% discount on major categories such as apparel, sportswear, footwear, cosmetics, and accessories. More than 500 international and local brands will participate in the sale, some of which are Burberry, Calvin Klein, Carrera, Diesel, Dolce & Gabbana and Emporio Armani.
In addition to clothing and accessories, Zalora will also have promotions for household items such as pots, pans and sheets. The platform also introduced a new category called Essentials, where customers can purchase daily staples like milk, noodles, sauces, health and personal care items, and household items like laundry detergent, floor cleaners, and disinfectants.
Rustans.com 11.11 sale
The online portal of the Rustans department store (rustans.com) will be holding a site-wide sale on November 11 with a limited-time site-wide discount code that will be posted the same day.
Some of the brands available on the platform are Acca Kappa, Baby Einstein, Old Navy, Dolce & Gabbana, Elizabeth Arden, and more.
A note on the site advises customers to place their orders by December 11 at 5 p.m. M. For those outside of NCR and before December 15 at 5 p.m.
Max Factor flagship store at LazMall
On November 11, Max Factor’s flagship store on LazMall will offer discounts of up to 50% on select products and exclusive platform packages of up to 46% off. For a minimum spend of P799, enjoy free shipping up to P50 and collectible coupons P100. There will be flash deals from midnight to 2 am and from 6 pm to 10 pm that day.
Meanwhile, Max Factor’s resident makeup artist Bobby Carlos and influencer Chloe Collings will have a product demo on holiday makeup looks.
In addition to the events on 11/11, the Max Factor flagship store at LazMall will offer discounts of up to 50% during the Lazada Essentials shopping spree from November 17-18 and November 23-25; Beauty Black Friday on November 27; Max Factor Payday Treat from November 13 to 16 and from November 30 to December 30. 2.
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