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Nike and Lazada, the leading e-commerce platform in Southeast Asia, are teaming up to serve more consumers across the region through Lazada’s online commerce platform.
Nike will sell directly to consumers in five countries in Indonesia, Malaysia, the Philippines, Singapore and Thailand through the Nike LazMall Flagship Store. The footwear giant will also leverage Lazada’s logistics and compliance capabilities, ensuring that consumers benefit from the reliability and speed of the platform’s advanced delivery network.
“This company enables us to consistently deliver product accessibility, enjoyable shopping experiences, and a wide variety of innovation and design to our regional consumers in line with our digital growth,” said Ken Yamada, general manager, Nike Direct Digital Commerce, Southeast Asia and India. “At the same time, this market experience will be complementary to Nike.com and our existing strategic alliances to enrich our offerings and choices for consumers within Nike’s digital ecosystem.”
The initial phase will provide consumers with access to a wide variety of Nike products online, from footwear to men’s, women’s and children’s clothing and equipment. Plus, consumers will have access to discounts, free shipping, and returns within 15 days. The assortment will continue to evolve to meet the unique tastes and needs of consumers in each market.
“Lazada is proud to serve as Nike’s online retail partner for Southeast Asia, where LazMall is the region’s leading premium brand shopping destination trusted by consumers,” said Jessica Liu, Co-President and Regional Business Director, Lazada Group.
“We look forward to working closely with the Nike team to expand their presence in the region by connecting them directly with more consumers and enhancing the customer experience through our data-driven technology and advanced logistics capabilities. Lazada consumers across Southeast Asia will be delighted to have first-hand access to a wide variety of world-renowned Nike designs, especially at the upcoming 11/11 shopping festival. “
The new collaboration between Nike and Lazada has started in the Philippines, Indonesia, Malaysia and Singapore, and will soon be available in Thailand.
