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Disney’s “Mulan” opened in China this weekend with disappointing numbers of just $ 23 million, far from the dunk he had expected in critical territory.
While it was still the biggest gross of the weekend, it was just a hair above the local historical epic “The Eight Hundred,” which grossed $ 21.7 million, according to data from the Maoyan industry tracker.
Industry actors say Disney may have chosen to put aside the lightness and musical numbers of the original animated film for this live-action adaptation in an attempt to appeal to Chinese audiences. Ironically, by Sunday, ticket sales for China’s local production “The Eight Hundred,” a similar humorless patriotic war movie, had already surpassed those for “Mulan.”
Disney was not helped by the fact that local Chinese authorities imposed a media blackout on coverage of the title in an attempt to obfuscate and downplay the growing outrage outside of China over the film’s ties to Northwest China. from Xinjiang.
The film was filmed in the area in 2018 at the height of a campaign to put in internment camps, mostly Uighur Muslims, as part of a systematic government assimilation campaign to end the group’s culture and reduce the rates of birth rate. In the credits, the film even thanks the government departments directly involved in running these camps.
The $ 200 million US film directed by New Zealander Niki Caro is projected to make just $ 41 million (RMB 281 million) over its entire month-long run in China, according to Maoyan.
Meanwhile, Christopher Nolan’s “Tenet” came in third with earnings of just $ 10.2 million in its second weekend. He is currently forecast to earn around $ 65 million (RMB4 45 million), which will give him more loot than even “Mulan”.
Local romantic comedy “Yes, I agree!” He came in fourth in his opening weekend with $ 3.93 million. No other title broke the $ 1 million mark this weekend.
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