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Ford has licensed the 1991 Metallica press “Enter Sandman” to serve as the soundtrack for your all-new 2021 Ford F-150 Raptor, a desert racing-inspired version of your best-selling F-150 pickup. You can check it down here.
When Ford started planning a reveal for the 2021 Ford F-150 Raptor, I wanted to push the envelope. Having owned this niche category since 2009, competitors were lining up to play in the Ford sandbox. But with an all-new model packed with technical innovations like a five-link rear suspension, next-generation shocks, and new 37-inch wheels, Ford wanted to show why it had been the leader in off-road trucks for 12 years. why you are still the leader, and give a nod to how you will continue to lead in the future.
NASA mission control has used “Enter Sandman” to wake up the space shuttle astronauts; It is the entry song for the Virginia Tech Hokies football team; and served as entry points for Major League Baseball Hall of Famer Mariano Rivera and Jim Fullington of Extreme Championship Wrestling, also known as “The Sandman.” But only once has he been licensed for a worldwide commercial ad, in a trailer for “Call Of Duty: Modern Warfare.”
Ford Communications Director Mark Truby said: “When we thought about which song captured the new Raptor in all its glory of racing through the desert and hitting the dunes, one stood out: ‘Enter Sandman.’ It’s a song that has hardly ever been used commercially, but luckily Metallica are fans of Raptor. ”
The pairing of the desert racing F-150 Raptor and Metallica’s “Enter Sandman” is authentic for more than just sand. At least one member of the gang owns a Raptor as a daily driver.
The film was created and produced by Chrome Productions, overseen by Executive Producers Joel Mishcon and Robert Chew, Creative Director Stephen Parker, and Head of Production Melly Cook. Directed by Scott Weintrob with photography by Khalid Mohtaseb. Produced by Andrew Denyer and edited by Alessandro Dordoni. Color grade and sound design courtesy of Envy Post and VFX from Jam VFX.
Hear the best of Metallica here.