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Philippine boxing icon Manny Pacquiao is the new Filipino ambassador for the e-sports craze Mobile Legends: Bang Bang (MLBB).
Moonton, the developer of the most popular mobile game in the country and possibly Southeast Asia, made the big announcement shortly after celebrating a milestone of one billion downloads worldwide.
Pacquiao, the only eight-division world champion in boxing history and also the country’s senator, said many surprises await his avid Mobile Legends fans and fans.
“On behalf of the MLBB team, we can assure you that you can expect more surprises from us in the coming months,” said the 41-year-old sportsman-politician, who also offered advice to players.
“For everyone who wants to venture into professional games or just wants to be the best version of themselves, just stay focused, keep pushing and keep reaching for your dream because everyone can be a legend.”
It remains to be seen whether Moonton will release a Pacquiao-inspired hero or a legendary mask.
Saranggani’s Filipino pride shared that deciding to be an ML ambassador was a no-brainer as he can relate to the game through his son.
“It was easy for me to say yes when Moonton approached me to be his ambassador to the Philippines. I already know Mobile Legends even before they contacted because my son Jimuel plays the game on his phone and broadcasts regularly with his friends. So why not be a part of what my son loves? ” he said.
Having Pacquiao as the face of the game was an easy decision for Moonton, too.
“We have worked in this association for more than a year. According to the studies we have conducted, 70 percent of our users are huge fans of boxing legend Manny Pacquiao, ”said William Mei, marketing manager for MLBB Philippines.
Mobile Legends: Bang Bang has a lot in common with boxing. Like boxing, it requires skill, determination, physical effort, and most importantly, mental toughness. You cannot beat your opponent simply by being strong. You also have to be smart. ”
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