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LG is preparing to launch a new renamed phone this Thursday. It’s called LG Velvet, a name that, according to the company, was chosen to reflect the characteristics of the device, such as softness and smoothness. The South Korean electronics giant has revealed almost everything about the phone before its launch, but has not yet shared information on pricing or international availability. The launch of the Velvet It means that LG has effectively abandoned its G series after eight generations.
When is the LG launch?
Date: Thursday, May 7 at 10 a.m. (or Wednesday May 6, depending on the time zone you are in)
Hour:
- 6 p.m. PT on Wednesday May 6
- 9 p.m. ET on Wednesday May 6
- 2 am. United Kingdom on Thursday May 7
How can I see the live launch?
LG hasn’t shared any more details on what to expect from the launch, but you can follow the company’s Facebook account and YouTube channel.
What do we know about LG ads so far?
LG has been teasing a lot of details about the Velvet phone for weeks, so we have a good idea of what to expect from the phone. In the teaser video above, you can see that the phone comes in four metallic color options, and with what LG calls a “rain drop” camera array. The company revealed that the triple camera setup on the back of the phone consists of a 48-8, 5-megapixel camera. The Velvet also has a large curved 6.8-inch display and houses a Qualcomm 765 5G chipset instead of the high-end 865. Other confirmed features include a 4,300 mAh battery, stereo speakers, and AI-enhanced sound that LG says can find the ideal Audio Quality for the content you’re listening to. It will also be compatible with LG’s dual display, an accessory the company promoted with its V60 ThinQ 5G, and stylus accessories, but they will be sold separately. The Velvet is expected to hit stores in South Korea on May 15, but as previously mentioned, there is still no indication of any international release or release.