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Postmates, now destined to be a division of Uber, delves deeper into the world of on-demand retail and its association with the National Football League.
The company, which works alongside Fanatics and the Los Angeles Rams, is opening a pop-up store Monday for fans to purchase gear directly through the delivery service.
The store is coordinated with the first Monday Night Football game that the Rams will play in their new SoFi stadium. Postmates will deliver Rams merchandise through collaboration with Fanatics beginning at 10:00 AM PST and continuing until kick-off.
In September, the company announced that it was the NFL’s first official on-demand food delivery partner, a designation that signifies a multi-year sponsorship for some of the biggest sporting events in the US, including the Super Bowl.
“Fans will be watching NFL football this season from their couch more than ever, so partnering with Postmates as the NFL’s first official on-demand food delivery partner was a perfect match.” Nana-Yaw Asamoah, Vice President of Business Development and Sponsorship at the NFL, said at the time of the NFL partnership announcement. “We are excited for Postmates to bring an NFL experience directly to our fans’ doorstep throughout the season and year round.”
Postmates Becomes Official NFL Food Delivery Partner
The deal marks the first time the company will deliver Rams-branded T-shirts, hats, caps and other apparel and accessories to an audience. The Rams’ pop-up is a natural extension of the relationship between the franchise and Postmates, which began in early October.
As part of the deal, there will be 15 products for sale for men, women and children, priced between $ 30 and $ 100, similar to prices that fans would expect to see on the Fanatics online store.
Postmates will deliver to Downtown, West Hollywood, Hollywood, Beverly Hills, Silverlake, Echo Park and Los Feliz in Los Angeles. And there is no shipping fee.
As merchants provide different types of retail experiences to consumers who are no longer willing to challenge a brick-and-mortar store, expect to see more of these types of shopping options online to offline and on-demand where stores meet. They associate with delivery services to take to their stores. door to the instant gratification that customers crave.
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