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Known for her charismatic and bold stage performances and her pioneering presence in beauty, fashion, and music, Manobal not only shares a deep connection to the long-standing values of M · A · C, but also serves as an inspiration for the brand.
“I have always been a huge fan of M · A · C! I like how the brand turns makeup into a form of self-expression that always gives me great confidence on stage, ”said Manobal. “Together with M · A · C, I am excited to invite and empower more audiences, as we both have individuality and diversity at our core.”
“Lisa’s unmatched talent and edgy, edgy style make her the perfect match for M · A · C,” said Drew Elliott, Senior Vice President and Global Creative Director of M · A · C Cosmetics. Always confident and never shy of risk, she embodies our commitment to individuality and self-expression above all else. We can’t wait for his fans to see what he has in store for them through our collaboration. “
Lisa is the dancer and rapper of one of the most successful girl groups in the world, BLACKPINK. The ‘How You Like That’ music video, which was released in June, broke several world records at the time of its release, as YouTube’s ‘Most Viewed Video in 24 Hours’. Manobal is loved by her fans around the world and the most followed K-Pop star online with 40 million followers on Instagram.
Manobal will be the face of M · A · C’s collections and key campaigns, as well as the muse of the brand’s innovation projects. In addition, with her great passion for beauty, Manobal will work with M · A · C makeup artists to showcase her exclusive looks, share beauty secrets, skincare regimens and lifestyle with M · A · fans. C.
In July, M · A · C chose Lay Zhang, a member of the South Korean boy band EXO, as its global ambassador.
