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It’s iPad time.
Apple
This story is part of Apple event, our full coverage of the latest news from Apple headquarters.
The holiday shopping season is fast approaching and Apple has started to line up its new devices, including its latest entry-level iPad and iPad Air, which the tech giant revealed in a launch event Tuesday.
The new iPad Air has a larger screen, at 10.9 inches from 10.5. That increase in screen size was made possible by removing the home button on the front of the device. Now Touch ID to unlock the screen will be available on the top button. The device will switch to a USB-C connection from Apple’s own Lightning port, a move Apple has already made with its iPad Pro lineup and laptops. The processor will be upgraded to the new A14 Bionic chip, from the A12 Bionic, which was introduced in 2018. Apple introduced the new processor as powerful enough to handle tasks like editing 4K video and playing graphics-intensive games.
The Air will come in five colors: Silver, Space Gray, Rose Gold, Green, and Sky Blue. (The previous model came only in silver, space gray, and gold.) It will be available starting at $ 599 (£ 579, AU $ 899) and will go on sale next month.
The new 8th-generation entry-level iPad, Apple’s most popular tablet, starts at $ 329 (£ 329, AU $ 499) and costs $ 299 for education customers. The 10.2-inch device, which offers the same screen size and hardware design as before, will be available starting Friday. You get the A12 Bionic chip, a boost from the 4-year-old A10 Fusion on the previous model.
The two updated tablets were introduced after Apple already updated its top tier iPad Pro in March. In addition, in recognizing the 10th anniversary of the iPad launch, Apple revealed that it has already been sold. 500 million of the devices.
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Apple reveals the new iPad Air
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While the iPad isn’t as popular or profitable as Apple’s iPhone, it is becoming a more critical part of Apple’s lineup during the coronavirus pandemic, with millions of customers upgrading their devices to work from home and remote learning settings. Showing such increased demand, the tablet market posted a huge gain in the second quarter of this year, after two previous quarters of declines. The PC market has seen similar momentum, even amid a global economic slowdown.
“Now more than ever, the iPad has become even more important,” said Apple CEO Tim Cook during the virtual event, “staying close to the ones we love when we can’t be there in person, helping students to learn remotely, helping people. ” express and share your creativity, reshaping the way the world communicates. And the iPad provides a vital lifeline for doctors, nurses and patients. “
Like many companies, Apple has struggled with manufacturing and delivery delays caused by the pandemic, which has disrupted billions of lives around the world. In February, before the coronavirus was widely detected in the US, Apple warned that the virus was slowing manufacturing and supplies in China. The country is a major hub for assembling most Apple devices and has also struggled with manufacturing delays for the broader tech industry.
All of these manufacturing issues mean that Apple went against its typical pattern by hosting a launch event in September without revealing a new iPhone. Tuesday’s event focused on iPad, Apple Watch and other products like a new Apple one service package. But the new Apple phone rumored to be called iPhone 12, It will be performed “a few weeks“Later than normal, Apple warned in June. The phone is expected to be unveiled in October or November..
