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When Nokia Mobile rekindled its relationship with Germany’s ZEISS in 2017, there were high hopes for next-generation imaging technology for future Nokia smartphones. Four years later, we have yet to see what came of that partnership, aside from the ZEISS logo on Nokia smartphones, and some software insights that fell short of the expectations of many, especially with the brand like Nokia.
Yes, the Nokia 9 PureView has a few tricks up its sleeve. At the same time, it had a lot of trouble early on, making it impossible for many to prefer it to the ocean of Android flagship smartphones. Not to mention, the penta lens system was actually developed by a third-party partner, Light, which has since moved on from its effort to get smartphone imaging.
As with ZEISS, the camera on the recent Nokia 8.3 definitely sounds great on paper. But judging from a couple of videos uploaded by Marin, the quality is still sub-far: no one should use 8-bit (?) Register, ever. Anyway, you can read our Nokia 8.3 5G review here.
While the main camera works pretty well in all light conditions, the wide-angle camera is pretty decent too, and the 2MP depth camera for the bokeh effect (something you can achieve with a wide-angle as well), but the 2MP macro is useless and just filling up the quad camera system.
We are happy to announce our strategic collaboration expansion to smartphones with #Sony. The new flagship #smartphone #Xperia 1 II characteristics #ZEISS T * anti-reflective coated optics to enhance image quality and provide the best photographic experience. #SonyZEISS #XperiaZEISS pic.twitter.com/Ax4aR5DFMb
– ZEISS Camera Lenses (@ZEISSLenses) February 24, 2020
Anyway, many got used to seeing ZEISS exclusively on Nokia devices, so it’s no wonder people were surprised when ZEISS announced their partnership with Sony Mobile with the launch of the Xperia 1 II. Sony is ZEISS’s long-time partner for its range of cameras and lenses, so Sony is expected to receive the same treatment for its smartphones. Juho Sarvikas of Nokia Mobile later acknowledged the partnership on Twitter. Good for him.
Our partnership with Zeiss brings great value to Nokia phones. It’s great to see Sony with a rich heritage in images join the Zeiss family! We will continue to develop exclusive experiences together with Zeiss for your Nokia phone.
– Juho Sarvikas (@sarvikas) February 24, 2020
This week is a huge shock to Nokia fans as ZEISS added Vivo to its partner list. To add insult to injury, Vivo managed to do something that Nokia Mobile had failed to do four years after rekindling its partnership with ZEISS, a live imaging laboratory ZEISS, a joint R&D program focused on developing innovative solutions for mobile imaging technology. . The program will oversee joint development and co-engineering of optical components for future vivo flagships.
Our new partnership with vivo is all about mobile imaging and innovative smartphone photography. We are pleased to jointly design an imaging system for vivo’s premium smartphones and have a joint R&D program to innovate mobile imaging technology. #liveZEISS pic.twitter.com/EylbrOxAac
– ZEISS Camera Lenses (@ZEISSLenses) December 17, 2020
Vivo even managed to launch a live ZEISS master photography campaign to start with. This is far from Nokia Mobile’s #ShotOnNokia online campaign, which once again attracted the Nokia community and gathered some great images from the community. This has never happened before with Nokia, a brand that makes sure to keep everything exclusive for the sake of a unique mobile experience for its users. But, the difference between Nokia Mobile and the old Nokia company is huge and it may not be fair to expect the same standard that Nokia used to uphold from a small Finnish company. On the other hand, Nokia Mobile could have invested a little more in photography and perhaps elevated the partnership with ZEISS to another level over the years.
So what about Nokia Mobile? Will we see any ZEISS Vario Tessar imaging technology in future Nokia phones?
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