Honda Cars PH Establishes First Virtual Car Launch in October

MANILA – Honda Cars Philippines Inc said it will launch its first virtual car on October 22 to introduce its latest two car models for the fourth quarter in an effort to boost sales as the industry reels from the pandemic.

Honda Cars Philippines also officially introduced its new president Masahiko Nakamura, who took office last April, marking his 30th year in the country.

Nakamura replaced Mr. Noriyuki Takakura, who moved to Honda Automobile in Thailand.

Prior to joining Honda, Nakamura held Deputy General Manager positions in various divisions at Honda’s headquarters in Japan.

Honda car sales in July fell 68 percent in the second quarter due to the pandemic, according to data from the Philippine Chamber of Automobile Manufacturers and the Association of Truck Manufacturers.

The Japanese automaker closed its car production operations in Laguna earlier this year, due to the global slowdown in the auto industry, Commerce Secretary Ramón López said.