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Apparel retailer GLOBAL UNIQLO has appointed “Doraemon” as its global sustainability ambassador.
“Doraemon Sustainability Mode” is the name of the green model of the internationally loved blue Japanese anime and manga character.
Featured with the UNIQLO logo also in green, it will help convey the many ways UNIQLO embodies its sustainability message: “Changing our future through the power of clothing.”
Delighted to partner with Doraemon, Koji Yanai, the group’s senior executive director at Fast Retailing, said that over the past two decades, the global apparel retailer has undertaken numerous sustainability initiatives through business to contribute to a better and more sustainable world. .
Yanai believes that the impact of the pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders to drive positive social change.
Commenting on the new partnership, Doraemon said, “Hello everyone! I am Doraemon and now I am Green! I will do my best as a UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with all of you, so that we can make people around the world more interested in the future of our world! “
As UNIQLO’s global sustainability ambassador, time-traveled Doraemon will help create a better future for the world by presenting the brand’s sustainability initiatives in a fun and easily understandable way.
Making Doraemon and the UNIQLO logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will be present in UNIQLO stores around the world, on the brand’s websites and other channels.
“As a Special Ambassador for LifeWear, I am very happy to be involved in UNIQLO’s sustainability efforts. I too want to learn along with everyone else and contribute, even if it is just a few steps at a time, to a sustainable environment and society, ”said Japanese actress Haruka Ayase.
