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The already vibrant basketball scene in the Philippines is set to create even more buzz with the opening of the first Jordan brand store in the country at Bonifacio Global City (BGC) in Taguig.
To officially open its doors to consumers on Thursday, December 3, the new store is looking to introduce a new retail design concept to the local market, inspired by Michael Jordan’s legacy and authentically grounded in basketball culture.
The 4,500 square foot store houses the best of the Jordan brand in terms of products, premium product services and experiences.
The store boasts the largest assortment of Jordan clothing for men, women and children. Consumers can also access exclusive features, including one-to-one or ‘Custom 23’ styling services to personalize Jordan products and help them select their appearance on and off the court.
The store’s rooftop, meanwhile, has a basketball court with an impressive mural designed by renowned New York City artist Kimou Meyer.
To highlight the vibrant Filipino culture and flavor throughout the store, the art of some of Manila’s most exciting artists is on display throughout the space. Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz and AJ Dimarucot bring together the local voice and street basketball elements of the nation’s true obsession through their art.
“Basketball is more than a sport in the Philippines, it is embedded in the culture. On the main streets of Manila or at local barangays across the country, passion for basketball inspires and drives communities, ”said Jino Ferrer, country marketing manager for Nike Philippines, in a statement.
“This store will help take the future of basketball culture to the next level by inspiring our next generation through Jordan’s legacy, the best innovation and services like never before,” he added.
Recognizing that it is operating in extraordinary times with the coronavirus pandemic, the store is employing a system of “books and purchases” (https://jordanmanila.as.me/schedule.php) where consumers are asked to reserve their preferred dates to visit in advance and will be given 45 minutes to enter and purchase the items they want.
This is in addition to the established government health and safety protocols that must be followed.
Additionally, to commemorate the launch of the Jordan Brand store in the Philippines, a limited edition Air Jordan 4 Retro “Manila” sneaker will be made available.
One hundred fifty (150) pairs are at stake for the public through a drawing. – Michael Angelo S. Murillo
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