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Filipinos are among the biggest fans of K-pop based on their unique voices and the most posts on Twitter.
Twitter celebrates 10 years of K-pop community through the hashtag #KpopTwitter where it became the largest global conversation on the microblogging platform.
In the past 12 months, amid the new coronavirus pandemic, 6.1 billion K-pop-related tweets were found in nearly 20 markets or countries around the world.
Of these, the Philippines It was ranked fifth among markets with unique voices on K-pop and fourth with the highest volume of tweets.
Fans from the United States topped the ranking for unique voices or users, followed by Japan, South Korea, Indonesia and the Philippines.
Meanwhile, the market with the highest volume of K-pop tweets is Thailand, followed by South Korea, Indonesia, the Philippines and the United States.
Since 2010, Twitter’s K-pop community has also grown exponentially with more than 300 K-pop topics through artist names that users could follow on the microblogging platform.
Twitter partnered with K-pop Radar to publish relevant data on music and the industry in these markets from July 1, 2019 to June 30, 2020.
In the Philippines, multi-award-winning group Bts was the most mentioned artist this year. They were followed by other popular groups from South Korea. Blackpink, EXO, Tomorrow x together and TWICE.
Meanwhile, EXO’s latest hit “Obsession” topped the list of the most mentioned K-pop songs on the platform.
BTS’s songs still made up six of the ten songs on the list, which are “ON”, “Boy with Luv”, “Black Swan”, “Shadow”, “DNA” and “Fake Love”.
Among emerging K-pop artists, labelmate Tomorrow x Together has the fastest growth in tweets among Filipino fans.
Other fast-growing K-pop groups include StRay Kids, IZ * ONE, ITZY and ATEEZ.
Twitter gratitude to K-pop fans
In line with this, YeonJeong Kim, The director of Twitter’s Global K-Pop Partnerships thanked the global fan community who joined Twitter to engage in conversations and stay up-to-date on developments involving their favorite artists over the past decade.
“All we can say is thank you. It has been a pleasure to watch and participate in the growth of K-Pop for the past 10 years. When K-Pop artists want to reach a global audience, they go to Twitter to connect with their passionate fans who want to be the first to see and talk about what is happening, ”said YeonJeong.
These fans, many of whom are young and living around the world, are flocking to Twitter to join in the fun. #KPopTwitter conversations to feel connected to a global community of fans, “he said said.
YeonJeong also noted the impact of the pandemic that canceled all tours and other fan events this year and the Black Lives Matter movement that still persists in some parts of the world.
Even during this COVID-19 pandemic, when K-Pop concerts, world tours, and fan appreciation events were canceled, we have not seen any decline in #KPopTwitter conversations, ”he said.
“K-Pop fans want to stay connected to each other and have their voices heard on Twitter, whether they’re cheering on their favorite artist’s new song or participating in movements like #BlackLivesMatter. We can’t wait to see what the next 10 years of K-Pop and Twitter will bring to the world, “he added.
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