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Forbes Asia has named the top 100 digital stars from across the Asia Pacific region “who have conquered the digital world … with their powerful social media presence” in a list that includes film and television personalities such as Filipina Marian Rivera -Dantes and Anne Curtis-Smith and bands like K-Pop groups BTS and BlackPink.
“We have paid special attention to celebrities who, despite canceling events and physical activities, managed to stay active and relevant, largely by using social media to engage with their fans, raise awareness and inspire optimism,” said the post before adding that the list is unsorted.
The list, released Tuesday, focuses on celebrities from the Asia-Pacific region who were evaluated based on the “combined reach and engagement of candidates on social media.”
“We also consider your recent work, impact and promotion, brand endorsement and business endeavors, and your profile of recognition locally, regionally and globally. Only those who are into film, music and television were eligible, ”the company said.
From the Philippines, the list includes actress Marian Rivera-Dantes, described as the “most popular celebrity in the Philippines on Facebook with 23 million followers.” Ms. Rivera-Dantes was included on the list because while she has not appeared on screen since the birth of her second child in 2019, her multiple endorsements (for Nestle Nido, Philippine National Bank, and Tough Mama, to name a few) she active on social media.
Actress and singer Kim Chiu was also included on the list for her use of a “viral video” in May that led to the creation of “The Classroom Song.” Ms. Chiu sold merchandise under the brand name “Classroom Song” to raise money for pandemic relief.
Another Filipino actress to make the list is Anne Curtis-Smith, chosen for her popularity on Instagram (she has approximately 16 million followers) and her endorsement with Jollibee, Louis Vuitton, and Pantene.
Comedian and television host Vice Ganda was also included on the list, chosen for being one of the most popular male celebrities on Facebook with 17 million followers. Both Vice Ganda and Ms. Curtis-Smith starred in the 2019 Metro Manila Film Festival film, The Mall the Merrier.
Kathryn Bernardo also made the list, with Forbes Asia noting that he had starred in two of the highest grossing films in the Philippines: The how of us in 2018 and Hello love, bye in 2019.
The latest Filipina on the Digital Stars list is singer Sarah Geronimo, who, along with her husband, actor Matteo Guidicelli, sang a duet at a COVID-19 benefit concert that raised approximately $ 5 million.
The five Filipino celebrities are joined by K-Pop groups BlackPink (known for their popularity on Instagram and multiple endorsements with luxury brands such as Dior, Chanel and Yves Saint Laurent) and BTS. The boy group ranked 47th on the ForbesThe Celebrity 100 chart this year having earned $ 50 million in 2020, along with numerous top records on the Billboard charts. His song, “Dynamite” became the first music video to reach 100 million views in 24 hours.
Other celebrities included in the list are: Arashi and Kiko Mizuhara from Japan; Jay Chou and Jolin Tsai from Taiwan; Mario Maurer, Davika Hoorne, Jannine Weigel and Urassaya Sperbund from Thailand; Zhao Dongyu from China, Victoria Song, Kris Wu, Zhao Liying, Lu Han, among others; JJ Lin, Stefanie Sun and Wutt Hmone Shwe Yi from Singapore; and Australian actress Margot Robbie. – Zsarlene B. Sour
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