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Who needs a salon? Eva Longoria reveals her grays as she dyes her hair from the box in her new L’Oréal Paris commercial that she filmed on her cell phone while in quarantine
- Eva, 45, used L’Oréal Paris Excellence Crème to touch up her gray roots in her new commercial for the brand, which she filmed at her Los Angeles home.
- The spokesperson admitted that he thought about letting his grays grow until he realized how gray his hair was after spending more than a month without dying it.
- Eva filmed herself by applying the dye to her roots and letting it sit for 30 minutes.
- After washing it, she dried her hair on camera and proudly showed off her shiny dark hair
Eva Longoria’s box dyed her hair while she was quarantined at her Los Angeles home and filmed the entire process on her cell phone for her new L’Oréal Paris commercial.
The 45-year-old actress, who is a spokesperson for the brand, showcased her gray hair to demonstrate how to use L’Oréal Paris Excellence Crème to permanently cover her roots at home.
Look at these grays! So many grays, “he says at the beginning of the clip. ‘Okay, I’ll be honest. For a second I thought, okay, grays, I’m ready to see you. I can handle this. But I’m not. I’m not ready for so much gray.
Keeping it real: Eva Longoria’s box dyes its roots gray at home in her new L’Oréal Paris commercial she filmed on her cell phone amid the coronavirus pandemic
Eva then takes out her box dye and adds, ‘This is happening today.’
Before she starts, she He tightens his hair around his face to show all gray hair to the camera while admitting that “he’s never been so gray” in his life.
“I don’t think there is a better before and after,” she says.
Eva puts on a cape and puts a towel over her shoulders to keep her clothes clean when it’s time to apply the permanent dye.
She advises going from ‘back to front’ and massaging it where necessary.
Relatable: The 45-year-old actress, who is a spokesperson for the brand, showcased her gray hair to demonstrate how to use L’Oréal Paris Excellence Crème to color your hair.
Sure: “I don’t think there is a better before and after,” she says in the clip.
“Mine is everywhere,” she admits as she colors her entire head.
Eva lets the dye sit for 30 minutes before washing it in the shower, but it’s not done yet. She says her favorite part is rubbing the brand’s conditioner through her wet hair because she loves “the smell.”
While her grays are clearly covered, she goes the extra mile and dries her hair in front of the camera.
“I am not the best dryer,” he admits. “But I think I did a very good job.”
At the end of the commercial, Eva proudly shows off her shiny brown locks on camera as she celebrates.
Steps: Eva applies the dye at its roots and lets it sit for 30 minutes before rinsing it off.
‘I’m so happy’: then she dries her hair in front of the camera and proudly shows off her dark and shiny hair
“No more grays,” she says. ‘Oh my gosh, I’m so happy.’
L’Oréal Paris said the place is the industry’s first hair color television commercial created at home on a smartphone.
Eva not only filmed and starred in the campaign, but also directed and was in charge of her own glamor.
“When my L’Oréal family approached me to do this campaign, I was excited to direct this first commercial of this type,” Eva said in a statement. “It is a challenging time for all of us as we try to juggle all of our responsibilities and the needs of our loved ones, but it is also important to remember to take care of ourselves.”
‘In this commercial, viewers can see how easy it is to get expert results and the confidence boost they deserve while at home. Self-care is worth it and now, more than ever, we are all worth it!
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