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League of Legends World Champion DAMWON Games has appointed car company Kia Motors as his name sponsor, Ashley Kang reported Yesterday.
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Starting in 2021, DAMWON Gaming will officially become ‘DWG KIA‘as well as introducing a new team logo and uniform for the upcoming LCK season.
According to Kang, a DAMWON Spokesperson He said about the deal: “After a long process of consideration, we are happy [DWG] has reached a sponsorship agreement. The fact that our new sponsoring partner already has a history of reaching international fans through esports sponsorship should fill DWG KIA fans with enthusiasm. “
This will be KIA’s second foray into franchisee LoL competition; The company has been the official automotive partner of the LEC, LoL’s premier European league, since 2019, showcasing activations such as ‘Kia Player of the Game’, ‘Kia Split MVP’ and ‘Kia Team of the Season’.
“We will contribute to the revitalization of esports globally and actively communicate with fans through name sponsorship with DAMWON Gaming,” he commented. Hyugho Kwon, director of the Korean business division of Kia Motors. “In particular, our goal is to promote the young and dynamic Kia brand to esports fans around the world through this new partnership.”
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DAMWON entered the 2020 World Cup as one of the tournament favorites. They took revenge on G2 Esports in the semi-final before beating Chinese team Suning Gaming in the final. According to Esports Charts, Worlds 2020 achieved an average concurrent audience of 1,113,702.
Esports Insider Says: Being the best team in the world in the world’s largest esports certainly has its advantages. Kia clearly sees esports and gaming as an avenue through which to access the very young, as evidenced by its previous LoL-related marketing campaigns with LEC, Fnatic and Rogue.
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