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In June, when the Covid-19 closures went into effect around the world, Kpop BTS heroes performed “Bang Bang Con: The Live,” a special concert streamed live to celebrate their 7th anniversary. An incredible 756,000 viewers were simultaneously watching at the peak of the show, a number that saw the group break another world record: the largest paid virtual concert of all time. But less well known is that that record was broken only a few weeks later.
Chinese boy band TFBoys surpassed BTS’s numbers by attracting more than 786,000 fans on NetEase Cloud Music, snatching the Guinness World Record for “Most Live Viewers for a Pay-Per-View Music Concert on a Single Platform. measure”.
The fresh-faced group Mandopop’s Chuquwan (“Let’s Go Out and Play”) concert took place on August 22, but news about the album has only recently come to light as part of NetEase’s year-end report.
Related:
TFBoys to Men: Pop Propaganda and the Growing Pains of China’s Biggest Boy Band
TFBoys’ concert was also held to mark their seventh anniversary, and the group established itself as one of the world’s largest Mandarin pop acts since its formation in 2013. The three members, Karry Wang, Jackson Yee, and Roy Wang, have sought to build their individual careers in recent years, but still meet occasionally for TFBoys promotions.
BTS’s show helped put the live streams of top artists on the map globally amid the spread of the coronavirus and the need for social distancing. In China, the TFBoys concert came after a wave of community-driven shows and more commercial music festivals got the public used to listening to live music online.
While some of these companies have persevered, China has also seen in-person live music events return to normal in the past six months, while companies like Modern Sky have held dozens of music festivals across the country in the second half of 2020 like most cities have eased restrictions on mass gatherings.
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