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(CNN) – Wendy’s, which in recent months has added fried chicken sandwiches and Pretzel Bacon Pub cheeseburgers to its menu, has something newer on its list: celebrity players.
The fast food chain has partnered with Uber Eats to launch five new branded meals featuring Fortnite streamers like Tfue and Myth, who have millions of followers on Amazon’s live streaming service Twitch.
As part of the promotion, Wendy’s and Uber Eats will be giving away next-gen game consoles that are nearly impossible to get at major retailers. Other prizes include Uber Eats gift cards and gaming products. It begins on Tuesday, December 8 and continues through Saturday, December 12.
The deal comes just as gamers are looking everywhere to buy the recently released PlayStation 5 or Xbox Series X, which are hard to come by. The supply of these new consoles could not keep up with the high demand and may have affected sales of digital games, which fell 10% to $ 3.9 billion this year compared to last year, according to SuperData, the video game division of Nielsen. .
Fans who order one of the new brand-name meals, such as the 10-piece chicken nuggets, fries, and lemonade at Tfue meal, receive an Uber Eats Prize Pass with a PIN number and must head to a website to see what, if there is anything. , They have won.
The companies are also giving fans another way to earn – the five Twitch streamers will also give out rewards to their viewers throughout the week.
This is just one of many new initiatives Wendy’s has started this year, including a rewards program, adding a classic chicken sandwich to the menu, and even going big on breakfast.
The branded meals are based on what each Twitch streamer likes to order at Wendy’s. For Myth, who has 7 million followers on Twitch, it’s a classic chicken sandwich, fries, and a Coke.
This is not the first time that games and food intersect. Last year Kentucky Fried Chicken released a dating simulator game in which players could pretend they were dating Colonel Sanders, and brands like Mountain Dew and Doritos have long targeted players for giveaways and promotions.
In September, McDonalds added rapper Travis Scott’s selections to its menu, with a signature meal that included a Quarter Pounder. Shortly after its launch, the chain announced that it was selling so fast that it was experiencing a shortage of ingredients for the burger. Scott also made deals with PlayStation and held an in-game Fortnite concert.
This story was first published on CNN.com, “Can’t find a PS5? Try Wendy’s.”
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