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Get fanatical followers around the world who are no less fervent in America than anywhere else, add a lively song that will serve as the group’s first single recorded entirely in English, map out a clever way to broadcast it to radio, Top it off with a performance in the MTV Music Awards video and you’ve got a recipe for “Dynamite,” the latest win for South Korean pop sensation BTS.
But the most significant ingredient this time around is one that had eluded the group up to this point: the big Top 40 radio game in the US Assuming “Dynamite” sticks to the game-changing role, chances are the difference takes RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook to even greater heights in America than before.
Co-written by British hitmaker Dave Stewart (not the Eurythmic, but the youngest Stewart ever to write for the Jonas Brothers and Hailee Steinfeld) and singer and actress Jessica Agombar, “Dynamite” only needed a full day of airing. to reach the highest ranking. first week in the Top 40 in BTS’s career. Officially released at midnight on Saturday, August 22, although some stations had already leaked it on Thursday, the value of that day of broadcasting made the song enter the Top 40 list driven by Mediabase on All Access at No. 32, which is higher than some of the group’s previous releases recorded throughout their radio career.
“Dynamite” wasn’t a one-day wonder either. In its first full week on the radio, “Dynamite” rose to number 20, becoming the fourth song in 2020 to reach the top 20 in just two chart weeks. Ed Brown, editor of All Access Top 40 radio, notes that the acts leading up to that feat are big names with a long history in the format.
In January, Justin Bieber’s “Yummy” started at # 22, jumping to # 14 in its second week, while that same month saw the Jonas Brothers’ “What A Man Gotta Do” (also co-produced and co-written by Stewart) jumped. 29-19. The last song before “Dynamite” to slide so fast was by Lady Gaga, whose “Stupid Love” jumped 32-20 in the second week for the chart that closed on March 7.
In its first week of charts, “Dynamite” garnered 2,128 views from 162 monitored stations, essentially a day’s play. Most of the top 40 stations on three radio networks, industry leader iHeart, along with Entercom and Cumulus, gave the song a “world premiere” treatment, many of them playing the BTS track every hour or every. two hours. When it rose to No. 20 in its second week, and its first full week of activity, it garnered 4,019 views from 180 stations.
If “Dynamite” continues to grow at its current rate, Brown says it will hit No. 16 when it ends its third week of graphics at 11:59 pm Saturday. Of the five previous BTS songs that made the Top 40 chart, the group’s previous highest ranking had been No. 20 for “Boy With Love,” a collaboration with Halsey that only made the charts for nine weeks.
Lauv’s “Make It Right” ranked longer than “Boy” but peaked at No. 23. Two other collaborations lagged behind the top 40, as “Idol” with Nicki Minaj stalled at No. 42, while that “On,” with Sia, hit the wall at # 49. ” Fake Love, “which, like” Dynamite, “did not feature a guest artist, peaked at # 33.
“It’s great to be in the top 20 in two weeks,” says Joel Denver, president and editor of All Access. “Big applause to Columbia Records and their team and to BTS for releasing a commercially viable single.”
Even before this love of radio, BTS had attracted American fans to their “army.” In February, the group’s fourth studio album, “Map of the Soul: 7,” debuted at No. 1 in Rolling Stone’s top 200 albums in 218,000 project units (sales plus equivalent value of song and broadcast sales), most of which comes from sales of 152,300 copies.
The septet’s American fans were also tested by two platinum albums certified by the Recording Industry Assn. of America, “Map of the Soul: Persona” and “Love Yourself: Answer”, plus three platinum singles for “Boy With Luv”, “Idol” and “Mic Drop” and a couple of gold singles, “Fake Love “and” DNA “.
TV bookers adopted BTS much faster than radio. The group made noise for shows such as “Today,” “The Late Show,” “The Tonight Show,” and “Ellen,” while their stop at MTV’s August 30 VMAs was one of the most talked about appearances that night. . Therefore, it was safe to assume that “Dynamite” would explode here, with or without a radio.
In fact, the song debuted at No. 2 on Rolling Stone’s Top 100 Songs, almost topping Cardi B’s “WAP” with Megan Thee Stallion. It’s BTS’s highest rank on that list, reflecting song sales and the equivalent value of broadcasts.
Most of the 290,800 “Dynamite” song units in that ranking come from sales, including more than 166,000 digital downloads, the highest total of songs on record this year by music-tracking service Alpha Data.
The song’s rank also reflects 16 million US audio streams on demand from all services. Globally, “Dynamite” recorded the biggest one-day take of any song in 2020 for Spotify, garnering 12.6 million views on August 21.
While broadcasting has taken over the radio for many American consumers, it remains an essential ingredient in building an artist’s popularity. But how do you deliver a priority single to developers during a pandemic that removes the types of event tags organized before March of this year? For Columbia, which promotes the Big Hit Entertainment septet in the United States, the answer can be summed up in two words: road trip.
The label rented tour-style buses, large enough to accommodate socially distanced seating, and brought the music to programmers with regional changes across the country.
“I think the radio is looking for new stars and they are happy that this group is successful,” says Denver. “There are many people who want to be detractors, but it cannot be denied that BTS has a great legion of fans. Providing the right song that is as exciting as this is a big step. ‘Dynamite’ is a great single. “
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