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Beyond Meat is maintaining its fast pace of iterating on plant-based meat alternatives, with two new versions of its Beyond Burger announced today: one that is supposed to be juicier, and one that reduces saturated fat.
Grocery stores traditionally offer multiple mixes of lean and fat in meat products, and Beyond Meat says its new burgers are an attempt to offer similar options. Beyond says the new juicier burger has 35 percent less saturated fat than the average 80/20 beef burger (80 percent lean to 20 percent fat). The other option is even lower, with 55 percent less saturated fat but slightly less juicy results. Beyond says these new burgers will also maintain the same flavorful flavor and lower calorie content of their previous versions.
Beyond has not added or removed ingredients to make this happen; Instead, it modified the way peas, beans, oils, and grains are processed and layered in the final product. Beyond believes the new patties will appeal to a broader range of nutritional needs, while rapidly moving toward the goal of a sustainable product that satisfies meat lovers, as CEO Ethan Brown shared with us last year.
The announcement of a new product is just the latest in what has been an eventful year for the company. During the first part of the COVID-19 shutdowns, plant-based meat sales increased 264 percent. To help adapt to long-term COVID-19 shopping habits, the company also launched a direct-to-consumer online store in August. Perhaps most important on the horizon is a potential new opportunity: McDonald’s recently announced plant-based burger “McPlant” was “co-created” with Beyond Meat.
Beyond Meat will preview its new burgers at events in Los Angeles from November 18-20, with the goal of launching the burgers in early 2021 so you can try them out for yourself.
