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Almost a week after announcing her “dream collaboration” with one of the nation’s largest love teams turned real-life couple, Kathryn bernardo and Daniel Padilla, award-winning Filipino band I i Monday night he released the music video “In the next life. “
The new music video, uploaded to the band’s official YouTube channel, is directed by the band’s resident director. Jorel Lising and written by the creator of the Philippine web series “Gaya sa Pelikula” Juan Miguel Severo.
In the music video, KathNiel, stars a romantic couple caught in a time loop.
“The visual narrative of Sa Susunod na Habang Buhay explores the complicated dynamics of the relationship of two lovers who have been lost and found in a predestined cycle of events.
Severo shared that the song is about the “possibility of another life to succeed in love”, and KathNiel complements the video that he has in mind.
“Then it hit me, what about a couple caught in a time loop?” said the writer.
“What if every time you die, you go back on your first date with one of them carrying memories of your previous career? It took the band, Direk and I a couple of zoom calls, brainstorming ideas to compose that concept and get everything ready before introducing it to KathNiel, “he added.
In the video, Lising made use of fragmented and unconventional storytelling to capture the couple’s memories in their “pure form.”
“Everything comes from the content of the song, it is a strong piece that talks about lost love and an intense sense of longing, which is why the development process of the treatment and Severo’s script came from there. The challenge for us was to maximize the emotion from that type of narrative, ”said the director.
Meanwhile, the band’s co-vocalist and acoustic guitarist Miguel Benjamin, described the collaboration as a “dream and a sequence of fortuitous events.”
He shared that the idea for the music video came about two months ago when the band’s keyboardist Patricia lasaten worked on Severo’s music
The vocalist shared that since the band offered “Walk home“To the series for free, Severo inr return graciously offered to write a script for the music video for” Sa Susunod Na Habang Buhay “and also presented his idea to his good friends Bernardo and Padilla.
“We moved on and to our surprise they loved the idea of working with all of us and the script,” Benjamin said.
“This was something very important to us because we never expected that these great artists would be open to making a music video with us, given their stature and their busy schedule,” he added.
During the filming of the MV, Lising said that she had no difficulty working with KathNiel despite time constraints.
. “We don’t spend a lot of time with them, but they definitely have star power quality on camera. Each frame we take of them has a strong presence that comes with a lot of experience, especially because they have been acting for so long ”, concluded the director.
“Sa Susunod na Habang Buhay” has garnered more than 178,700 views in just half an hour since it was released through Sony Music Philippines. —Rosette Adel
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