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In partnership with Warner Bros. Consumer Products and DC, Waze is bringing superhero voices to the traffic navigation app. Through October 31, Batman (voiced by Kevin Conroy) and The Riddler (voiced by Wally Wingert) will assist motorists on their commute.
Available globally in English, Spanish and Portuguese, users can follow the tracks of The Riddler or enter “stealth mode” as Batman.
Motorists can also change Waze car icons and hop into The Riddler’s Batmobile or Racer to guide them on their way, and select the moods of Batman or The Riddler “to outwit the traffic heroically or intelligently” . And to complete the experience, users can listen to Waze and DC Super Hero or Super-Villain playlists on Spotify while driving through the Waze Audio Player feature.
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“By partnering with Waze on this innovative interactive show, we are giving fans the opportunity to get behind the wheel of their own reprinted Batmobile as the iconic DC Superhero Batman, known for having incredible gadgets and the coolest vehicles,” said Robert Oberschelp . , Senior Vice President, Global Brand Product, Warner Bros. Consumer Products. “As fans prepare to celebrate Batman Day this year, this will add some fun to their driving and take their imaginations to new places.”
“We are very excited to partner with WBCP and DC to bring this experience to our users,” said Erin Bellsey, director of brand programs for Waze. “Given the year we’ve had, I think we all need some superhero support to guide our way, and we can’t think of a better way to do that than with the first Waze show to feature the voice navigation of two iconic characters, Moods and cars. We are also delighted to be working with our audio player partner, Spotify, to bring the fun music experience to life for drivers around the world. “
