Big Hit Entertainment [40 articles]”href =” https://www.musicbusinessworldwide.com/ Companies / big-hit-entertainment / “> Big Hit Entertainment, the music company behind the K-Pop stars BTS, has officially rebranded itself as HYBE.
Big Hit announced the new name, organizational structure and a new headquarters in a brand presentation on YouTube. [1,106 articles]”href =” https://www.musicbusinessworldwide.com/companies/youtube/ “> YouTube today (see below).
The company says the rebrand will be finalized at its shareholders meeting on March 30.
Big Hit’s record label will maintain its identity as a label called Big Hit Music under HYBE.
Big Hit plans to change the organizational structure of the company to focus on three key areas: “labels, solutions and platform.”
The label division will include Big Hit Music, BELIFT LAB, PLEDIS Entertainment, KOZ ENTERTAINMENT and HYBE Labels Japan.
The ‘solutions’ division includes HYBE Three Sixty, HYBE IP, HYBE Edu, Superb Corp., HYBE Solutions Japan and HYBE T&D Japan, which are business units specializing in video content, IP, learning and games, creating side businesses and tertiary based on the creative production of each label.
Weverse Company will be included in the platform division and will serve as a hub to connect and expand all HYBE content and services.
Using its “three pillar structure” of labels, solutions and platforms, Big Hit says it plans to become the “world’s leading company in music-based lifestyle entertainment platforms.”
Big Hit also unveiled a new headquarters in Yongsan, Seoul.
The brand director, Min Hee-jin, has overseen the development of the new brand together with the space brand and the design of the new headquarters.
“This is a new beginning with a new HYBE corporate name along with a renewed space and organizational structure, but the core of what we do remains the same.”
Bang si-hyuk
Min Hee-jin said: “We designed the space in such a way that HQ contains the values of HYBE aiming at connection, expansion and relationships, and the change in the space in line with the corporate rebrand may lead to changes in the ways of working and corporate culture.
“A good space brand is meant to create attitudes. We look forward to establishing a more creative and efficient work culture in HYBE’s new office space. ”
Chairman and CEO Bang Si-Hyuk said: “We operate various businesses and understand entertainment in a much broader sense than previously perceived.
“I felt the need to change our name as a symbol of the structure that could connect and expand current businesses.”
Bang Si-Hyuk added, “We define the ‘entertainment lifestyle’ as’ every experience that is filled with endless imagination and joy of music, increasing happiness and convenience in our daily lives. We will bring this experience to everyone and connect with the world through platforms to build positive relationships. “
“This is a new beginning with a new HYBE corporate name along with a renewed space and organizational structure, but the core of what we do remains the same.
“We will continue to believe in the power of music, innovate industries, share good influence and change lives.”
