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Pioneer of fashion, ready-to-wear, Pierre Cardin loses his life | Instagram
The bad news does not stop, this time it is the fashion industry that loses one of its most important collaborators, Pierre Cardin.
The designer and visionary Pierre Cardin he left at the age of 98 in an American hospital in “Neuilly”, west of the French capital.
Pierre Cardin Born in Italy but living in Paris since 1945, the son of Italian immigrants, he soon became a businessman who became known worldwide.
It was their relatives who circulated the unfortunate news that closes another page in the industry of fashion.
It is a day of great sadness for our entire family, Pierre Cardin has left. The great fashion designer that he was, he crossed the century, leaving France and the world a unique artistic legacy in the world, but not only that, his family writes in a statement revealed to him. agency.
We are proud of his tenacious ambition and the audacity he displayed throughout his life. Modern man with multiple talents and inexhaustible energy, he became involved very early in the globalization flows of goods and trade, the text continues.
Cardin created a fashion emporium under his name, alternating with other great industry visionaries such as André Courrèges and Paco Rabanne The same people who worked in French haute couture in the postwar period, they also linked their trajectory to futuristic creations.
In 1944, he worked for the French firm Paquin, where he drew costumes and masks for Jean Cocteau’s film “Beauty and the Beast.”
He stamped his name on products as varied as ties, cigarettes, perfumes or mineral water.
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Pierre Cardin also collaborated with major fashion houses, spending much of the first half of the 20th century with some of the most respected firms, including Schiaparelli, “an excellent friend of the surrealists,” as well as Christian dior who at that time opened his store.
It was in the workshops of this important firm where Cardin was able to stand out with the presentation of the suit jacket that would become the emblem of the firm, a trend recognized as the “New look”, fitted at the waist and voluminous in the Skirts.
Thus arises the “ready-to-wear”
For 1950 Cardin decided to promote his own brand which he baptized with his name, it was in the second half of the 20th century when fashion starred in its great revolution, personalized clothing gave rise to chain productions, the so-called “ready to use“(Ready to use), and much more accessible than the haute couture.
The term “prêt-à-porter” was coined in the 50s by Cardin to popularize fashion, so that the garments can be acquired by a wider public, some of the firms that represent it today are Prada, Gucci, Marc Jacobs and Calvin Klein, among others.
The Haute Couture brand garments address exclusive designs, made almost entirely by hand and using luxury materials.
Outside the house of Dior, in 1953, Cardin launched his first collection, but always recognized the experience that the famous “fashion house” gave him.
At Dior I learned elegance, obviously, ”he said.
Until his last days, Cardin would have maintained his entrepreneurial character and his love for fashion, a style that today many have identified as “old-fashioned” but that represent the essence that the designer printed with timeless garments.
He himself defended his style in an interview, although for many this meant a danger in “fashion”.
I have a recognizable style, that’s my signature. You can’t say the same for other ”designers, he said.
Cardin was born in 1922 in a small town of Sant’Andrea di Barbarana, near Venice, his family were farmers, they moved to France to flee the fascist regime. There Pierre Cardin at the age of 14 began what would be his career at 14 as a tailor’s assistant.
Italian by birth, Pierre Cardin never forgot his origins, while at the same time showing unconditional love for France, ”his family writes.
At age 14, the teenager was already capable of making his own designs, with an unusual aptitude, in the world of fashion it allowed him to translate his ideas into real pieces.
His personal “museum”, located in Saint-Ouen (periphery of Paris) covers 3,500 m2 for fashion, 3,500 m2 for furniture and houses some 10,000 models that he collected since the beginning of his career.
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It was on Instagram where former model Carla Bruni dedicated an emotional tribute to say goodbye to the great pioneer.
Mr. Pierre Cardin, he left to join his Jeanne and other angels… ”, he wrote in reference to the actress Jeanne Moreau, with whom the couturier had a loving relationship for four years.
Until now, the causes of the designer’s death are unknown.
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