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MIES (Switzerland) – FIBA, the International Basketball Federation and Smart, the Philippines’ leading mobile service provider, have announced a new global partnership ahead of the 2023 FIBA Basketball World Cup.
The announcement was made today at a virtual press conference organized by Smart, FIBA and Samahang Basketbol Ng Pilipinas (SBP).
This four-year partnership will run until December 31, 2023. Under the terms of the agreement, Smart obtains exclusivity in the telecommunications category worldwide.
The association provides key commercial rights in all FIBA competitions, including the Men’s and Women’s Olympic Qualifying Tournaments, the FIBA Men’s and Women’s Continental Cups, the FIBA Youth World Cups, the 2022 FIBA Women’s Basketball World Cup and FIBA’s summit event, the FIBA Basketball World. Cup in 2023.
Smart will play a pivotal role in the run-up to and during the 2023 FIBA Basketball World Cup, using its latest Smart 5G technology. The FIBA Basketball World Cup 2023 will be held for the first time in three nations, the Philippines, Japan and Indonesia, from August 25 to September 10, 2023. The Group Stage will be held in all three countries. hosts, with the Final Phase to follow in the Philippine capital of Manila. FIBA and Smart will work together to create a wide range of exciting experiences for both athletes and fans around the world.
Present at today’s virtual press conference announcement were Manuel V. Pangilinan, president of PLDT, president emeritus of SBP and member of the central board of FIBA; Alfredo S. Panlilio, president and CEO of Smart and president of SBP; and FIBA Secretary General Andreas Zagklis.
“Our partnership with FIBA is a milestone for the entire nation, as it is for our company. Through Smart’s mobile innovations, we hope to present immersive digital experiences that will bring hard court action within the reach of fans basketball from all over the world and they will all connect in our love for the sport, ”said Manuel V. Pangilinan.
Alfredo S. Panlilio said that this is a milestone not only for Smart but, more importantly, for the nation.
“This is a huge step in bringing our athletes to the world stage. Smart has always been at the forefront when it comes to supporting Filipino athletes and their journey to greatness,” said Panlilio.
Andreas Zagklis added: “We are very pleased to welcome Smart Communications as a global partner of FIBA. Joining forces with a leading telecommunications company like Smart will provide unmatched opportunities in the run-up to the FIBA Basketball World Cup 2023. Providing our fans with the best Every experience, whether at home or in stadiums, is a crucial aspect of any FIBA event, and even more so for this flagship competition. We look forward to working with Smart to leverage its cutting-edge technologies and 5G capabilities to to offer the most connected and engaging FIBA Basketball World Cup to date. “
This agreement was negotiated by FIBA Marketing, the strategic partnership between FIBA and Infront.
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About FIBA
FIBA (fiba.basketball) – the world’s governing body for basketball, is an independent association made up of 213 National Basketball Federations around the world. It is recognized as the only competent authority in basketball by the International Olympic Committee (IOC).
For more information on FIBA, visit fiba.basketball or follow FIBA at facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.
About Smart Communications Inc.
Smart Communications, Inc. (Smart) is a wholly-owned digital services and wireless communications subsidiary of PLDT, Inc., the Philippines’ fully integrated telecommunications and digital services provider. Smart now serves approximately 96% of the country’s population. Smart also deployed an additional 279 5G base stations in the third quarter of 2020 as it accelerates its commercial 5G services across the country. For more information, visit www.smart.com.ph.
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