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You have most likely heard that a huge Jordan brand store, the first in the Philippines, is opening soon in Bonifacio Global City.
Now take a look at how it looks from the inside.
As his first store in a nation obsessed with hoops, representing a brand named after the best player in the sport, basketball culture naturally permeates every corner of the 4,500-square-foot establishment.
“On the main streets of Manila or in local barangays across the country, passion for basketball inspires and drives communities,” said Jino Ferrer, country marketing manager for Nike Philippines, in a statement.
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Ferrer added: “This store will help take the future of basketball culture to the next level by inspiring our new generation through Jordan’s legacy, the best innovation and services like never before.”
The store will not only house the best of the largest variety of Jordan brand products in all of Southeast Asia. It will also feature individual styling services and a ‘Custom 23’ experience to personalize Jordan products.
On the roof of the store is a basketball court with images designed by New York-based artist Kimou Meyer, better known by the name Grotesk. His style comes to life in shades of black, white and (of course) college red, with nods to Manila life.
The art of Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, and AJ Dimarucot is also on display throughout the store.
The store will open to the public on December 3. To commemorate the launch, Jordan Brand will launch the limited edition Air Jordan 4 Retro ‘Manila’. But you’ll have to move fast – there will only be 150 pairs available.
If you want to visit, you must reserve a space through this link. It will direct you to a bookstore and store service. Each slot gives you 45 minutes to tour the store.
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