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TAIWANESE technology company MSI is taking a stab at the growing business and productivity market by introducing several new notebooks, using its “gaming DNA” to develop the new devices.
“Leveraging our gaming DNA, MSI’s new productivity and business laptops reflect years of research and development, customer feedback, and design improvements, which only underscores our commitment to providing only the best-performing, stylishly designed PCs. to its wide range of users regardless of any setting, be it at home or in the office, ”said Rhyan Sy, product manager for MSI Philippines, in a statement.
This shift towards business and productivity is also in line with MSI headquarters’ attempt to respond to the growing need for machines suitable for remote work and distance learning caused by the pandemic, Sy explained during a press conference. on November 20 held through WebEx.
The machines, he added, “balance the power and value” for which the company is known and, as such, they are optimistic that the Philippine market will welcome new entrants.
MSI presents three lines: the Modern series for daily use; the Prestige series of all trades; and the Summit series for those who need more power.
The Modern series contains 11th Intel® Generation and AMD RYZEN 4000 series processor that aims to combine versatility with high functionality and value. The series is intended for videographers, photographers and graphic designers because it comes with True Color Technology calibration that offers “true images to the highest standards,” according to the statement. The battery is said to last up to 10 hours and it comes with a fast charging feature.
The Prestige series is said to be “the best mobile workspace that could meet all people’s needs”, offering powerful performance, high-end NVIDIA graphics, calibrated color display and long durability, all within an “ultra-portable and ultra-lightweight design”. The line also contains a fast fingerprint sensor, IR webcam and a Nahimic function that “enhances audio performance with virtual surround sound.
Finally, the Summit series is designed for “business leaders and professionals” with devices that come with 11th Gen Intel® Core ™ processor and Intel® iRIS Xe graphics. The machines also come with “enterprise-grade security” and are equipped with the latest authentication technologies such as fingerprint and facial recognition readers, TPM 2.0 security chips, and BIOS security menu. A standout feature of the new series is the MSI Summit E13 Flip, with a screen that rotates 360 degrees. It is said to combine the usefulness of a laptop with the convenience of a tablet to accommodate the many ways people work.
To learn more about this lineup, visit https://ph.msi.com/Business-Productivity. Users can get these laptops with up to P9,500 in giveaways in ongoing MSI Christmas 2020 promotions. www.facebook.com/MSIPhilippines for more information. – Zsarlene B. Sour
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