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The latest report from a market research company on the local smartphone market is out now, and we’re basically looking at the same players in the rankings as last time – they only changed their spots.
According to Canalys, the former No. 2 Real me shot down Alive to become the Philippines’ top supplier in Q3 2020. It captured 25% of the market, growing a whopping 531% YoY.
Realme, recently revealed also as (still) the fastest growing smartphone brand in the world, has just introduced its Narzo sub-brand in the country with the launch of Realme Narzo 20. The phone is priced at P7,990 (about $ 166 converted) and will go on sale starting November 11.
Vivo could have settled for second place with its 21% market share, but it still grew at a rapid rate of 103% annually.
BBK Electronics brand recently unveiled its second 5G phone in the Philippines after the Vivo X50 Pro With a gimbal-like camera system, the I live V20 Pro. The unit was launched together with the V20 and V20 SE about two weeks ago.
Hot on Vivo’s heels I was Samsung, which took 18% of the Philippine market. It experienced a modest year-on-year growth of 14%.
The most recent release from the South Korean manufacturer is the Samsung Galaxy S20 FE, whose Cloud Navy, Cloud Lavender, Cloud Red, Cloud Mint, Cloud White, and Cloud Orange color variants are currently selling for P35,990 ($ 747) here.
In fourth place with a market share of 13% was OPPO, another BBK brand such as Realme, Vivo and OnePlus. It was the only company whose shipments fell 35% from last year.
The provider has just announced the availability of the OPPO Reno 4 Z 5G, its first 5G smartphone in the Philippines, which is also the first unit to be powered by a MediaTek Dimensity chip locally.
SEE ALSO: The World’s Top 5 Smartphone Companies in Q3 2020
Xiaomi it landed fifth in the third quarter, marking its entry into the top five, at least by Canalys estimates. Remember that Xiaomi was ranked fifth in the second quarter ranking of another market research firm, Counterpoint Research. The 223% annual growth of the Chinese brand in the country was the second highest after Realme’s 531%. This was the first time
In mid-October, it launched Xiaomi Mi 10T and Mi 10T Pro 5G phones with powerful processors in Qualcomm Snapdragon 865.
How will the local smartphone scene unfold from October to December 2020, which have traditionally been the busiest months of the year? That’s an interesting thing to look forward to early next year.
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