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Tuesday night’s ad showed Biden closing the race with a positive message, with a piano version of “The Star-Spangled Banner” over a montage of panoramic views of the nation and Biden in the campaign.
“There is only one America: there are no Democratic rivers; there are no Republican mountains. Only this great land and all that is possible in it with a new beginning,” Elliott says in the ad. “Cures we can find. Futures we can shape. Work to reward. Dignity to protect. There is much we can do if we choose to face problems and not each other, and elect a president who brings out the best in us.”
“Joe Biden doesn’t need everyone in this country to always agree. Just to agree that we all love this country and go from there,” he says.
Prominent national ad buys are a luxury that takes Biden to all changing states at once, a valuable tool in a race where polls show the former vice president is ahead of or tied with Trump in 10 states Trump won. in 2016, and he’s also defending a handful of Democratic states.
“If you look at the cost of buying an ad in all those states rather than buying it nationally, you might be surprised that it is sometimes more profitable, just given the scale and number of states we are in, stop done, buy spaces nationwide, “said a Biden aide.
But Biden and Democratic groups are also flooding Trump and the Republican Party on the airwaves in key states. According to data from ad tracking firm CMAG, Democrats have booked $ 155 million worth of ads in the past two weeks before the Nov.3 election, compared to just $ 88 million for Republicans.
Trump is being spent more than Biden’s campaign in every battlefield state except Florida and Pennsylvania, a state where Future Forward PAC, a super PAC funded largely by Silicon Valley figures, is propelling Biden for a sum of $ 13 million through Election Day, more than he makes. increase the difference between Trump’s $ 4 million and Biden’s $ 3.6 million in ad bookings.
Meanwhile, the Trump campaign appears to have given up on Wisconsin, with less than $ 80,000 in ads reserved there.
The wave of announcements as tens of millions of votes are cast follows Biden turning upside down what had long been conventional wisdom, that Trump would exasperate and outspend his rival. Biden and the Democratic Party beat Trump and the Republican Party by $ 135 million in September; Biden’s campaign entered October with $ 177 million in the bank compared to $ 63 million for the Trump campaign.
The effect of the pro-Biden advertising crush has been to downplay Trump’s ability to dominate the attention of the media, social channels and more in the final days of the race. It also helps make up for Biden’s absence from the campaign.
Biden has been out of the way this week as he meets with advisers and prepares for Thursday night’s debate, his second and final showdown with Trump.
A Biden adviser told CNN that in preparation for the debate, Biden is preparing for Trump to “intimidate and deviate” from the debate stage, and he is also preparing for the president to go after not only Biden but also To his family.
Biden’s overall goal is similar to the first debate, the adviser added: To speak directly to the American people about how he would contain the coronavirus pandemic and rebuild the economy. He also plans to point out that Trump has been avoiding the reality of the increasing spread of the virus, the adviser said.
Biden is likely to emphasize the “Park Ave. vs. Scranton” class and the economic issue he has been attacking in recent weeks.
Biden said Tuesday that he believes the new rule instituted for Thursday’s debate – the plan to mute an opposing candidate’s microphone in parts of the event while the other candidate speaks – is a good idea, and said it should go even further. .
“I think it’s a good idea,” Biden told CNN affiliate WISN in Milwaukee. “I think there should be more limitations so that we don’t interrupt ourselves.”
The Democratic candidate said he will come to the debate ready to discuss issues that affect the American people and hopes Trump will do the same. But he noted that the president appears to be signaling that “it will all be about personal attacks.”
“But I’m going to go to great lengths to focus on and talk to the issues that affect the American people and I hope they will stick to the rule, those two straight minutes,” Biden said.
CNN’s Dan Merica, David Wright, MJ Lee, and Sarah Mucha contributed to this report.
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