[ad_1]
Fashion is not the top priority for Filipinos as remote working becomes popular due to the threat of the novel coronavirus disease, according to an e-commerce report from an online shopping aggregator.
IPrice Group in its latest report “E-Commerce Map”, in collaboration with the data application Annie app and analytics website SimilarWeb, found that fashion website traffic in the Philippines has collectively decreased to 30% compared to last year.
He also found that fashion retail sites are falling out of favor across the region, noting that clothing and apparel have taken a back seat in terms of consumer priorities.
“The fashion websites of each country registered by iPrice and SimilarWeb have seen a collective decrease in web traffic,” the group said in a statement.
He also hypothesized that the country is now “catching up” with its South Asian peers in terms of digital adaptations, noting that e-commerce and digital services weren’t as accessible in the Philippines before.
“Physical stores are still considered more profitable. However, given the country’s strict lockdown measures, the country’s economy is now forced to adapt, ”the group said.
Meanwhile, the notable decline in fashion comes as the public, especially non-essential workers, continue to report from their respective homes as COVID-19 cases rise in the country.
Earlier this month, the Philippines entered the Top 20 list of countries with the most COVID-19 infections despite being in quarantine for more than 200 days.
Remote work has led the public to prioritize electronics and technology over fashion.
The group said that while fashion websites have decreased their online traffic, websites dedicated to electronics saw an “apparent 59%” increase in the department.
He noted that as Filipinos continue to work from home or away from their offices, their interest in fashion and apparel has waned as they no longer need to strain on their appearance.
But some psychologists believe that wearing work clothes while reporting from home can increase productivity.
“When the routine of changing into new clothes to work at home is practiced enough, psychologically, you condition yourself to associate the change of clothes with a change in mentality, psychological rhythm and concentration, preparing you for the workday ahead.” media and business psychologist Charlotte amitage explained.
“The idea of staying in pajamas all day has some negative connotations associated with it and therefore if we behave that way, we can start to feel lazy and unmotivated, which in turn leads to a lack of productivity and low levels. of activity, and consequently begins to create a negative vicious circle ”, he added.
[ad_2]
