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Apple Inc launched its next generation on Tuesday iPhone 12, with 5G connectivity faster than the California company hopes it will spur consumers to swap in their old phones and keep sales booming through the end of the year.
The core of the training, the iPhone 12 with a 6.1-inch screen, it will sell for $ 799, while a ‘Mini’ version with a 5.4-inch screen will be a bit cheaper at $ 699. A ‘Pro’ version with three cameras and a new ‘lidar sensor ‘3-D starts at $ 999, and the largest’ Pro Max ‘starts at $ 1,099 and goes up to $ 1,399.
The new products will test whether Apple can harness a wave of consumer excitement around 5G wireless data networks, whose faster variants exceed the data speeds of their predecessors by several times.
But yes iPhone Buyers see a dramatic increase in speed that will largely depend on where they are and which operator they use, what Bob O’Donnell, head of TECHnalysis Research, called “a lot of annoying little details that get in the way of meeting the 5G promise. “
He said Apple may be disappointing some customers when the phones ship out, but it offers only modest speed increases until carriers build networks.
“I don’t feel like Apple clarified that as much as they could have,” O’Donnell said.
Apple said everything iPhone 12 models in the United States will support 5G millimeter waves, the fastest variant of the technology, as well as low-frequency bands.
Outside of the United States, however, iPhoneThe s will lack millimeter wave support, even in countries like Australia and South Korea, where operators plan to implement versions of millimeter wave technology. Like some cheaper Android devices, iPhone 12 models in those countries will only support lower frequency 5G versions.
Apple said it had tested 5G in more than 800 carriers in 30 regions globally. Verizon Communications Inc CEO Hans Vestberg appeared at Apple’s live presentation to announce that the phones would be powered by the US carrier’s ‘ultra-wideband’ 5G network, designed to alleviate bottlenecks in major cities such as New York and Los Angeles, as well as busy areas like the NFL. stadiums.
The devices will arrive about a month later than usual for Apple’s annual launches. Advance orders for the iPhone 12 and iPhone 12 Pro in the United States, Great Britain, China and some other countries begin on October 16 and deliveries begin on October 23. iPhone Mini and Pro Max will be available for pre-order on November 6 and in stores on November 13.
Apple may face a tepid holiday season due to the coronavirus pandemic, said Jake Dollarhide, chief executive of Longbow Asset Management in Tulsa, Oklahoma.
Since the convergence of flu season with COVID and colder weather forces everyone to be indoors, I think it will be more difficult to sell. iPhones this Christmas. As much as Apple is a technology company, it is not known for its online sales, it is known for its experience in the store, “said Dollarhide.
Shares of Apple fell more than 3% during the event, erasing $ 77 billion in market value, and closed down 2.7%.
HomePod Mini
Apple also announced a HomePod Mini smart speaker that will cost $ 99 and will ship from November 16. Many of the features serve to catch up with similar offerings from Amazon.com Inc and Google from Alphabet Inc.
But Ben Bajarin, a senior consumer market intelligence analyst at research firm Creative Strategies, said Apple had developed its vision for how its devices could interact more directly with their own speakers than rivals. For example, Apple customers can speak at their iPhone or iPad to use the HomePod Minis as an intercom system.
“That is not something that Google or Amazon, particularly Amazon, can do so neatly,” Bajarin said. “The advantage that Apple has that they lobbied is that a good part of those customers iPhones. They took advantage of the fact that they own the pocket. “
—Report of Stephen Nellis in San Francisco; Additional reporting by Noel Randewich, Krystal Hu, and Echo Wang; Editing by Lisa Shumaker and Rosalba O’Brien
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