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Mercedes-Benz has revealed the long-wheelbase version of the E-Class at the 2020 Beijing Auto Show, also called Auto China 2020. This version of the company’s most successful sedan is specific to the Chinese market, although it is also scheduled to touch the Indian shores. sometime in 2021.
For now, Mercedes is targeting the resurgent Chinese auto market to usher in a demand for the E-Class LWB that the company says has been “tailored to the requirements and tastes of local customers” in the country.
Manufactured as part of a joint venture between Beijing Benz Automotive, the LWB sedan is 140mm longer than the regular E-Class offered in global markets. This allows for more legroom for passengers in the rear, a key consideration among buyers in this segment because these sedans are mostly chauffeur driven. In addition, Mercedes also claims that the comfort level in the middle seat has been improved and that a new center console with integrated touchscreen has been incorporated, depending on the model. There are also two USB ports.
The E-Class is in strong overall demand and is one of the most successful Mercedes-Benz models. In China, the company sold between 11,000 and 16,000 E-Class units monthly in 2019. The total of around 1.57 lakh sold in 2019 is significantly higher than around 22,000 units sold in 2010.
China is the largest car market in the world and also the largest electric vehicle market in the world. As such, it also has a massive demand for luxury cars and companies like Mercedes-Benz attach special meaning to the country. However, reports also suggest that the E-Class LWB will arrive in India in mid-2021 as the automaker plans to continue its product offensive here.