Japanese airline JAL to use genderless passenger greetings



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(CNN) – Japan Airlines (JAL) will drop “ladies and gentlemen” in favor of more inclusive greetings such as “attention to all passengers” and “welcome to all” starting October 1 on flights and airports around the world.

Yutaro Iwasaki, a publicist for JAL, told CNN Travel that “we have been promoting diversity in the community since 2014, and this is one of our actions to treat everyone (equally) regardless of gender.”

Prior to this, the Tokyo-based airline’s most recent move for gender parity was in March 2020, when it announced that it would give flight attendants the option of wearing trousers instead of skirts to be more comfortable on board.

Ari Fuji obtained her pilot license in the United States and later returned to her native country when she was accepted into the JAL pilot training program. She was hired in 2019, breaking a tremendous glass ceiling.

However, the under-representation of female pilots is not an exclusively Japanese problem. The International Civil Aviation Organization (ICAO), a specialized agency of the UN, estimates that around 5% of all pilots worldwide are women.

Gender inclusive language is becoming a priority for more airlines around the world. JAL is the first Asian airline to adopt this practice.

In 2019, Air Canada announced that it would change from “ladies and gentlemen” to the more inclusive “everyone” when addressing passengers.
Later that year, European low-cost airline easyJet said it had “provided guidance” to employees on how to use inclusive terminology on board after a series of complaints on social media.
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