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Buyers spend half an hour ‘adding to cart’ with an offer of 9.9
Franco Luna (Philstar.com) – September 15, 2020 – 7:12 pm
MANILA, Philippines – Online shoppers stuck at home spent nearly 30 minutes adding to cart during Lazada Philippines 9.9 sale, where the shopping platform doubled sales from last year’s event.
“We believe this is driven by the changing behavior of our customers during the pandemic with more and more Filipinos switching to online shopping platforms for their needs,” the company said in responses to emailed questions.
“A single customer on average spent nearly half an hour on the Lazada app browsing, adding to cart, and making payment,” the company said.
Sales were boosted by item views that increased 9 times since the same event last year, Lazada said, while coupons collected, which generally allow the shopper to take advantage of various discounts, reached P1.2 million during the show alone. countdown from 9.9.
The Singapore-based online shopping giant was among the platforms participating in the annual event on September 9, which aimed to attract customers from the thriving economies of Southeast Asia. It is a typical marketing strategy that is repeated on October 10, when a counterpart event is held 10.10.
This year was celebrated in the context of the coronavirus pandemic and closures that have forced consumers, who in the Philippines boost the economy, to stay locked up.
It was also the target of threats from prosecutors who are now looking at online sales as a source of income, while brick-and-mortar stores are in dire demand. The Internal Revenue Office has given online providers, including resellers on platforms like Lazada, until Sept. 30 to register or risk being penalized.
From June to August 7, 4,961 online sellers have registered for tax purposes, BIR had said.
While generally the selling point of online stores is cheap prices, Lazada said that its LazMall platform on the site, which offers direct selling of brands, saw faster growth in sales, 2.5 times the sale of 9.9 of the last year.
In addition to the Philippines, Lazada currently operates in Indonesia, Malaysia, Singapore, Thailand and Vietnam. On his website, Lazada said the online site serves as a platform for more than 155,000 marketers and 3,000 brands.
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