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International cloud communications platform Infobip has launched Moments, an omnichannel customer engagement hub that enables Philippine businesses to better understand and reach today’s connected consumers.
The company said that Moments helps companies create and activate highly effective campaigns that will resonate with customers on a personal level by providing a complete customer view and unifying today’s most popular communications applications on one platform.
These include chat applications (Viber, Facebook Messenger, WhatsApp, Line, KakaoTalk, etc.), SMS, email, voice, mobile applications, websites, and emerging channels, such as rich communication services.
Moments enables companies in various industries, especially in e-commerce, retail, finance, insurance, transportation and logistics, and utilities, to connect with their customers on their preferred channels.
“With quarantine restrictions requiring physical store businesses to close or reduce their foot traffic, many businesses are now focused on building and strengthening their online platforms and operations,” said Charist Montenegro, Country Manager, Infobip Philippines.
“As companies digitize to navigate the new normal and anticipate preparations for the ‘-Ber’ month holiday, they face unknown challenges in effective omnichannel communication, such as understanding which messages will be most relevant to audiences in online, what platforms they use and how they use it and when is the most strategic time to communicate with them. All of these considerations, if overlooked, can lead to low conversions. “
While customer interactions may have gone digital, Montenegro said there is still a need to add a human touch to attract and retain customers.
“Companies must remember that their customers are human. They respond to being called by name, understanding and acknowledging their context and realities, and being approached in a respectful, empathetic, and compassionate way. Moments can help organizations connect on a deeper and more human level through different platforms, building more meaningful relationships with customers, ”he said.
Key Moments features include: easy management of cross-channel campaigns, unified customer data, smarter audience segmentation, dynamic marketing automation, and powerful analytics.
“The launch signifies our goal to personalize communications in today’s connected era, where most people consume through an app or a mobile phone. This begins by creating the moments, participating in them, and then turning it into a relationship through conversations. We are here to help marketers embrace the digital transformation required not just for now, but also in the future, ”said Adrian Benic, Infoip’s vice president of products.
