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Mattel’s latest Dia De Muertos Barbie, inspired by Mexico’s Day of the Dead tradition, is back.
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In a delicate lace dress and her face painted in the typical “skull” style, this Barbie is the second installation in the company’s La Catrina collection, which began in 2019.
The Day of the Dead, or “Day of the Dead,” is a centuries-old Mexican folk tradition that is celebrated during the first two days of November.
Families visit cemeteries to remember their deceased loved ones and to remind themselves that death is nothing to fear.
People also build altars to welcome the spirit of the deceased for one night, adorning them with photos, souvenirs, and traditional items such as “pan de muerto”, sugar skulls and marigolds.
The new version of Barbie Dia De Muertos encapsulates many aspects of tradition.
The iconic “skull” design on the doll’s face appears on masks, candied sugar skulls, and on faces during the holidays.
As for why Mattel calls the series the “La Catrina” collection, the images have their roots in a satirical cartoon by Mexican illustrator José Guadalupe Posada, who died in 1913, depicting elegantly dressed skeletons.
The character was later nicknamed “La Calavera Catrina” by Diego Rivera, according to the Posada Art Foundation. “Catrina” refers to an elegantly dressed woman.
“My hope for these dolls is that they can create more awareness about the Day of the Dead celebration,” explained designer Javier Meabe.
“I also know how important representation is in our community, and I wanted little girls to see themselves through this doll. Barbie has always been a doll that celebrates women and dreams, and inspires girls. I am beyond grateful that Barbie is now celebrating the traditions and cultures that mean so much to so many people, “she said.
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